Senior Marketing Communications Consultant

Caterpillar Inc.

79d • $126,000 - $189,000

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. About IPSD Caterpillar’s Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L engines that not only power Caterpillar machines, but also power over 5000 other applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives. Caterpillar’s company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.

Requirements

• Extensive knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions.
• Extensive knowledge of the approaches, tools, and techniques for promoting creative, original thinking.
• Knowledge of the importance of 'big picture' thinking and planning.
• Extensive knowledge of external provider management processes.
• Extensive knowledge of different promotional and marketing communication techniques.

Nice To Haves

• Familiarity with medium to large engine applications and the industries and customers that utilize them—such as construction, industrial, and material handling.

Responsibilities

• Develop and execute engaging marketing campaigns and initiatives, global and regional in scope, to drive audience awareness and consideration of Caterpillar and Perkins Engines and surrounding service offerings, demonstrating clear ROI and support to business objectives.
• Create impactful content for Caterpillar and Perkins digital channels, including blogs, social media and web pages, ensuring content authoring is aligned with SEO and AI search best practices.
• Manage integrated campaigns across Paid, Earned, Shared and Owned media to support business and marketing objectives; evaluate metrics to monitor, review and improve effectiveness.
• Lead marketing efforts to articulate and communicate product and service value propositions to target audiences.
• Work closely with product teams, sales, marketing communications consultants, digital teams, agencies and other stakeholders to produce cohesive and compelling communications.
• Demonstrate creativity, foresight, business judgement and outstanding engine industry, marketing/distribution knowledge along with the sensitivity to customer financial impact.
• Manage the compliance of assignments and remain current with new industry trends, customer engagement, and changing consumer behaviors affecting the competitive environment.
• Communicate effectively across product, industry, distributor, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations and to manage expectations.
• Collaborate effectively with individuals and teams from diverse backgrounds and cultures, both within the organization and externally, to build productive relationships, influence outcomes, and resolve differences constructively.

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees