Senior Marketing Communications Consultant

Caterpillar Inc.•Peoria, IL

23h

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Job Summary: The Senior Marketing Communications Consultant – eCommerce & Digital Marketing plays a critical role in shaping and delivering strategic communications that drive adoption, engagement, and performance across digital commerce experiences. This role partners closely with eCommerce product teams, digital marketing, analytics, sales, and dealer stakeholders to translate complex product updates and initiatives into clear, compelling, and actionable communications. This position is ideal for a communications professional with experience who thrives in a fast paced digital environment, brings strong strategic thinking, builds and maintains strong partnerships and can seamlessly balance planning with hands on execution.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Nice To Haves

Strategic Communications Planning: Ability to develop and execute comprehensive communications strategies that align with eCommerce and digital marketing business objectives, product roadmaps, and launch timelines.
Messaging & Storytelling: Expertise in crafting clear, compelling narratives that simplify complex digital concepts for diverse audiences, including internal teams, sales partners, and dealer networks.
Strategic Messaging & Stakeholder Communications Examples: Develops compelling value messages and converts complex initiatives into concise, audience‑specific communications for business partners, executives, and dealers, supported by visual frameworks that reinforce understanding.
Change Management & Communications Execution Examples: Leads change management efforts, develops and implements communication plans, and measures effectiveness through communications metrics.
Stakeholder & Cross Functional Collaboration: Proven ability to partner effectively with product managers, digital marketing teams, analytics, sales, and leadership to align messaging, priorities, and delivery.
Content Development & Editorial Excellence: Strong writing, editing, and content development skills across multiple formats, including release notes, announcements, presentations, and internal newsletters.
Communication Measurement & Analytics: Ability to define, track, and interpret communication performance metrics to assess effectiveness, identify insights, and continuously improve messaging and channel strategy.
Program & Project Management: Skill in managing multiple concurrent communications workstreams, balancing timelines, dependencies, and stakeholder expectations in a fast paced digital environment.
Change & Adoption Communications: Experience supporting organizational and digital change initiatives by creating communications that drive awareness, understanding, and behavior change.
Presentation & Facilitation Skills: Confidence presenting to cross functional teams, sales audiences, and dealers, including facilitating webinars, planning sessions, and enablement events.
Attention to Detail & Quality Control: Strong attention to accuracy, clarity, and consistency across all communications to ensure credibility and trust with stakeholders.
Dealer & Sales Enablement Communications: Experience creating enablement materials such as presentations, webinars, toolkits, and training content that drive understanding and adoption of digital commerce initiatives
eCommerce & Digital Product Acumen: Strong understanding of eCommerce platforms, digital marketing concepts, and product lifecycle communications to effectively translate technical updates into meaningful business value.
Executive & Leadership Communications: Capability to develop concise, impactful communications for senior leaders, executive presentations, and leadership updates.

Responsibilities

Lead the development and execution of integrated communications strategies that support eCommerce and digital marketing initiatives, product releases, and roadmap milestones
Led editorial efforts on behalf of eCommerce and Digital Marketing Division to ensure representation in digital and enterprise communication channels
Ensure all division communications meet Brand guidelines and follow legal review process for external audiences
Drive professional aligned look and feel to eCommerce and Digital Marketing messaging across 13 Cat dealer web pages
Measure impact of eCommerce and Digital Marketing communications and strategy for continuous improvement and increased dealer engagement.