Senior Marketing Communications Consultant

Caterpillar • Mossville, IL

136d • $126,000 - $189,000

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. As the Cat Reman Senior Marketing Communication Consultant, you will be the driving force behind our innovative marketing strategies, ensuring our brand stands out in a competitive landscape. In this dynamic role, you will leverage your expertise to develop and implement cutting-edge strategies for channel optimization and activation, event planning and execution, digital marketing, campaign management, creative development, and public relations.

Requirements

• Extensive knowledge of customer focus and satisfaction.
• Extensive knowledge of collaborative techniques.
• Extensive knowledge of creative thinking approaches and tools.
• Extensive understanding of effective communication concepts.
• Extensive knowledge of relationship management techniques.
• Working knowledge of strategic thinking and planning.
• Extensive knowledge of vendor/supplier management processes.
• Extensive knowledge of promotional and marketing communication techniques.

Nice To Haves

• Prior professional experience with large scale event planning/trade show planning.
• Prior professional experience within aftermarket services.
• Prior professional experience working in Construction Industries or Resource Industries.

Responsibilities

• Analyze business objectives and opportunities to develop and align marketing strategies for CI and RI.
• Create and execute compelling marketing campaigns that resonate with our target audiences and drive engagement.
• Establish and monitor metrics to evaluate the effectiveness of existing marketing strategies.
• Lead the execution and support of tradeshows for CI and RI, including the development of captivating content, experiences, and displays.
• Develop product-specific content that aligns with industry needs and showcases our advantage.
• Maintain open and effective communication within the Cat Reman Aftermarket Sales and Marketing department.
• Develop and manage budgets effectively to execute aligned CI and RI marketing efforts.

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Machinery Manufacturing
• Education Level: Bachelor's degree