Senior Marketing Automation Specialist

Everway

87d

About The Position

At Everway (formerly n2y/Texthelp), our goal is to lead the world in Neurotechnology software, helping transform the way we understand and are understood. We’re a global community of over 500 team members spanning seven countries, including the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued. A world where everyone can thrive. We can only achieve our goals and continue to grow by having high performing people in our team, people who share our goals and are passionate about our mission. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully. Join us at Everway - together, we can unlock the full potential of every mind.

Requirements

• Hands-on experience with Salesforce Marketing Cloud, especially tools like Content Builder, Journey Builder, and Data Designer.
• Comfort working with HTML, CSS, and SQL to build and troubleshoot emails when needed.
• Strong grasp of email compliance and how to keep deliverability high.
• Working experience of Salesforce Sales Cloud, for lead and contact management, campaign creation and management, configuring reports and dashboards.
• A data-driven mindset—you know how to turn metrics into decisions and improvements.
• Clear communicator and strong collaborator who thrives in fast-moving environments.

Nice To Haves

• Experience with Litmus or similar QA/testing tools.
• Background in B2B SaaS or marketing operations within cross-functional teams.
• Understanding of lead scoring models, dynamic content, and data structures.
• Familiarity with tech stack tools - SalesWings, LeanData, FormAssembly.

Responsibilities

• Act as the dedicated marketing automation partner working closely with demand gen to understand campaign goals, timelines, and messaging needs.
• Use Marketing Cloud tools (Journey Builder, Automation Studio, Audience Builder, etc.) to build and launch dynamic, multi-step journeys that reach the right audience with the right message.
• Oversee the organization, maintenance, and optimization of marketing assets and templates within Salesforce Marketing Cloud, including managing the asset library, ensuring brand consistency, version control, and accessibility for marketing campaigns.
• Own the full campaign execution process from building HTML/CSS emails, testing through Litmus, and QA, to scheduling and deployment.
• Track campaign performance across key metrics (opens, clicks, conversions, bounce rates), and deliver reports with actionable insights to improve results.
• Ensure email programs meet privacy regulations (CAN-SPAM, GDPR) and maintain best practices for deliverability and compliance.
• Support cross-functional teams by sharing email marketing best practices, including segmentation, lead scoring, personalization, and timing strategies.
• Build and optimize lead capture forms and ensure accurate data flows through to CRM.
• Contribute to system and process improvements that help us scale smarter and move faster across marketing operations.

Benefits

• Competitive salary with bonus opportunities.
• Flexible work schedules.
• Comprehensive health and wellness benefits.
• Flexible time off plans.
• Career growth through development programs.
• Collaborative, innovative culture where your ideas matter.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level