Senior Marketing Automation Engineer

First American Financial • Santa Ana, CA

258d • $109,650 - $146,175

About The Position

Join the ranks of visionary technology leaders at First American —where history meets innovation, and tradition fuels transformation. As our Senior Marketing Automation Engineer, you'll be more than a technological leader; you'll be a steward of a legacy that stretches back to 1889. As our Senior Marketing Automation Engineer, you won't just be implementing technology; you'll be helping to define the culture of a sales and marketing organization undergoing transformative change. You will be pivotal in developing, supporting, configuring, and automating business solutions. Be a part of the team that's not just making history but redefining it. Come architect the future of sales and marketing at First American's Direct Division. A multi-billion-dollar operation honored as a Fortune 500 Best Company to Work For.

Requirements

• Bachelor's degree in computer science, information technology, related technical field, or equivalent experience.
• 5+ years of work experience is required, with a strong focus on the design, development, and implementation of marketing projects involving data and engineering.
• 3+ years of experience with Salesforce Marketing Cloud.
• Familiarity with agile software delivery methods and strong critical thinking skills.
• Experience with developing AMP Script is required, and proficiency in JavaScript, HTML, CSS, SQL, or a combination of these technologies is highly advantageous.
• Extensive experience integrating Salesforce Marketing Cloud through cloud connectors, data extensions, and external systems via APIs is highly valued.
• Experience with one or more of the following Salesforce solutions is strongly desired: Financial Services Cloud, Sales/Service Cloud, Data Cloud.

Nice To Haves

• Preferred certifications: Salesforce Marketing Cloud Admin, Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Developer, Salesforce Marketing Cloud Consultant.

Responsibilities

• Engage in collaborative problem-solving with senior engineers to enhance technical processes.
• Design and implement marketing journeys leveraging Salesforce Marketing Cloud capabilities.
• Seamlessly integrate Salesforce Marketing Cloud with various data sources and platforms.
• Optimize marketing operations by automating email and push notification workflows, ensuring continuous calibration of campaigns to enhance engagement and performance.
• Develop and generate custom reports while managing data exports to ensure accurate and actionable insights.
• Work collaboratively across business functions to develop technical solutions utilizing Salesforce Marketing Cloud tools, including Journey Builder, Data Extensions, Automation Studio, Content Builder, Mobile Studio, Audience Builder, and Interaction Studio.
• Proactively monitor sales and marketing automation processes, identifying and resolving issues to ensure seamless operations.
• Stay informed about product updates and assess their implications for the business, ensuring the organization leverages the latest features and improvements.

Benefits

• Medical, dental, vision insurance
• 401k
• PTO/paid sick leave
• Employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree