Senior Marketing Associate

FalconX • New York, NY

6d • $110,000 - $135,000

About The Position

The Senior Marketing Associate will play a key role in developing and executing marketing strategies to enhance FalconX's brand presence and drive customer engagement. This position requires creativity, analytical skills, and a deep understanding of digital assets, trading, and institutional finance to effectively communicate FalconX's value proposition.

Requirements

• Proven experience in a marketing role, preferably within the financial services or technology sector.
• Strong understanding of the digital asset and cryptocurrency markets is a plus. Working knowledge of crypto markets, trading concepts, and/or institutional finance strongly preferred.
• Excellent written and verbal communication skills.
• Ability to think creatively and strategically in a fast-paced environment.
• Experience with digital marketing tools and platforms, such as Google Analytics, SEO, and social media management tools.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required.

Responsibilities

• Assist in the development and implementation of comprehensive marketing plans that align with FalconX's business objectives.
• Own FalconX’s social media presence, including content planning, posting cadence, and day-to-day channel management.
• Support executive visibility and thought leadership programs, including developing and managing social content for senior leaders (e.g., CEO and key executives), ensuring consistent voice and strategic positioning.
• Write marketing copy across formats (announcements, social posts), ensuring clarity, quality, and consistency with FalconX’s voice.
• Create and manage content for various marketing channels, including social media, podcast, email campaigns, and the company website.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with cross-functional teams, including sales, product, and design, to ensure cohesive messaging and branding.
• Analyze marketing performance metrics and provide insights to optimize campaigns and improve ROI.
• Support the planning and execution of events, webinars, and other promotional activities.
• Maintain up-to-date knowledge of industry trends and best practices in digital marketing.

Benefits

• Be part of a pioneering company at the forefront of the digital asset revolution.
• Work in a dynamic and innovative environment with opportunities for professional growth.
• Collaborate with a talented and passionate team committed to excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees