Senior Marketing Associate, Consumer Lifecycle

Ibotta, Inc.•Denver, CO

52d•$68,000 - $76,000•Hybrid

About The Position

Ibotta is seeking a Senior Marketing Associate, Consumer Lifecycle to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This person will play a crucial role in Ibotta's ability to create world class customer incentive based lifecycle programs. The ideal candidate must be organized, self-motivated and analytically driven, while being capable of managing multiple projects in a fast-paced environment. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Requirements

2-3 years of relevant marketing experience
Bachelor's degree in business, marketing, advertising, analytics, economics, or a related field
Interest in incentive-based marketing
Strong analytical skills and attention to detail
Experience in budget management and forecasting
Familiarity with email, push notifications, and in-app messaging marketing
Experience with A/B testing to drive KPI improvement
Ability to manage multiple projects and their components accurately and simultaneously
Strong collaborator with effective stakeholder management skills
Excellent written and verbal communication skills, with proficiency in copywriting
Self-directed, self-motivated, and adept at problem-solving
Ability to think creatively and implement ideas from start to finis
Advanced Microsoft Excel skills
Experience with Braze or other marketing automation solutions

Responsibilities

Support the Sr. Marketing Manager in building and executing high impact, high ROI customer lifecycle programs primarily focus on marketing funded incentive programs
Analyze business trends and marketing programs to develop optimizations that improve business performance
Deliver new methods and ideas to improve user retention, activation, and reactivation - we want you to be innovative with solving business challenges
Collaborate with cross-functional teams to build a best-in-class user experience
Provide data-driven recommendations to improve campaign performance, strategy and improve key business metrics
Execute programming that supports an optimal user experience at every stage of the funnel
Develop thoughtful lifecycle communications to support incentive programming to drive user engagement
Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, and the belief that a good idea can come from anywhere.