Senior Marketing Analytics Specialist

VSP Vision Care • Town of Owego, NY

3d

About The Position

Collect, maintain, and analyze of data for business, product and market development. Provide recommendations based on insights gathered from analysis. Roles include but are not limited to, market research, competitive analysis, campaign analysis and advanced analytics. Leverage technical expertise in data mining and advanced statistics to conduct research studies for business development insights Build statistical models to analyze and optimize products and services, providing actionable insights in real time Design and implement statistical tests to verify the models Guides lower-level Market Research analysts as needed Influence business partners/teams to implement insights Prepare detailed and accurate written reports (including data tables, charts and graphics) with sound, actionable business insight for presentation to management and internal business partners Mentor and support the professional development of new and existing staff in data mining and predictive analytics

Requirements

• Bachelor's Degree in Marketing, Business Administration, or equivalent experience
• 4+ years’ experience in related analytics work using appropriate statistical methods
• 4+ years’ experience using analytic results to provide insight for management and business partners
• Portfolio of work and completed projects
• Demonstrated experience in developing information solutions in a data warehouse environment
• Excellent verbal and written communication skills
• Strong organizational skills and attention to detail
• Ability to multi-task and work under strict deadlines
• Ability to regularly exercise discretion and independent judgment in the performance of his/her job duties

Responsibilities

• Collect, maintain, and analyze of data for business, product and market development.
• Provide recommendations based on insights gathered from analysis.
• Leverage technical expertise in data mining and advanced statistics to conduct research studies for business development insights
• Build statistical models to analyze and optimize products and services, providing actionable insights in real time
• Design and implement statistical tests to verify the models
• Guides lower-level Market Research analysts as needed
• Influence business partners/teams to implement insights
• Prepare detailed and accurate written reports (including data tables, charts and graphics) with sound, actionable business insight for presentation to management and internal business partners
• Mentor and support the professional development of new and existing staff in data mining and predictive analytics

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees