Duolingo-posted 4 months ago
$153,000 - $258,000/Yr
New York, NY
501-1,000 employees

We are building a world-class marketing organization at Duolingo with the goal to make a significant impact on the company's rapid global growth. For this growing team, we're looking for a curious marketing analytics manager to help us build the foundations of measuring and understanding the impact of our media spend. You will serve play a key role in enabling data-driven marketing campaigns for Duolingo.

  • Create data-driven insights about the impact of our global performance marketing campaigns
  • Develop new approaches to grow our user base through data-driven marketing optimization
  • Partner with our data science team to better understand our new user cohorts and user behaviors
  • Act as a thought partner in defining marketing key performance indicators and tracking progress against target metrics
  • Mold data from multiple sources to answer key strategic marketing questions
  • Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights
  • Bridge analytics and marketing, speaking both languages
  • Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
  • At least 4 years of experience as a marketing analyst working with data from digital campaigns, including using data to inform strategic campaign decisions
  • Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
  • Strong expertise using SQL to extract, clean, and transform data in large, complex, nested databases
  • Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
  • Demonstrated strong intellectual curiosity
  • Able to work in our New York office
  • Hands-on experience running and optimizing digital app install campaigns
  • Expertise working with R, Python, or other statistical software
  • An impressive Duolingo XP or streak!
  • Equity compensation
  • World-class benefits
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