Senior Marketing Analyst, Capital One Software (Remote)

Capital One • Richmond, VA

1d • Remote

About The Position

Senior Marketing Analyst, Capital One Software (Remote) Capital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency. Born out of our own digital transformation, we commercialize the internal tools that powered our journey to becoming the first major U.S. bank to go "all-in" on the public cloud. Our flagship products, Slingshot (data cloud optimization) and Databolt (data security), are designed to solve the most complex data management and AI-readiness challenges. Core Job Responsibilities: What You’ll Do As a senior marketing analyst, you will be the strategic engine behind our marketing efforts. You will translate complex data into actionable insights that drive marketing strategy, customer acquisition, retention, and revenue growth. Act as the primary analytical partner for the Marketing and Sales leadership teams, providing data-driven recommendations that shape our overall B2B growth strategy. Develop and own the measurement framework for the customer journey for marketing campaigns —from initial brand awareness and lead generation to product trial and conversion. Analyze the efficiency of paid media, content marketing, and ABM (Account-Based Marketing) programs. Implement and manage early stage multi-touch attribution (MTA) models to accurately credit value across long, complex B2B sales cycles. Oversee the integration of data between Salesforce, Marketo, Snowflake, and BI tools (Tableau) to ensure a "Single Source of Truth” to track campaign effectiveness. Build and maintain executive-level dashboards that communicate the "story" behind the numbers for campaign results, making technical findings accessible to non-technical stakeholders.

Requirements

• Bachelor's Degree or Military Experience
• At least 5 years of experience in marketing analytics, business analysis, or data science
• At least 2 years of experience in people management
• At least 2 years of experience with data visualization tools (for example: Tableau, Looker, or Power BI
• At least 2 years of experience reporting in Salesforce CRM

Nice To Haves

• 5+ years of experience in a B2B SaaS or enterprise technology
• Master's Degree or MBA with a quantitative concentration (for example: Statistics, Economics, or Business Analytics)
• Demonstrated ability to influence C-suite or SVP-level stakeholders through storytelling and data-driven business cases
• Experience working in a product-led growth (PLG) environment, optimizing free-to-paid conversion paths

Responsibilities

• Translate complex data into actionable insights that drive marketing strategy, customer acquisition, retention, and revenue growth.
• Act as the primary analytical partner for the Marketing and Sales leadership teams, providing data-driven recommendations that shape our overall B2B growth strategy.
• Develop and own the measurement framework for the customer journey for marketing campaigns —from initial brand awareness and lead generation to product trial and conversion.
• Analyze the efficiency of paid media, content marketing, and ABM (Account-Based Marketing) programs.
• Implement and manage early stage multi-touch attribution (MTA) models to accurately credit value across long, complex B2B sales cycles.
• Oversee the integration of data between Salesforce, Marketo, Snowflake, and BI tools (Tableau) to ensure a "Single Source of Truth” to track campaign effectiveness.
• Build and maintain executive-level dashboards that communicate the "story" behind the numbers for campaign results, making technical findings accessible to non-technical stakeholders.

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level