Senior Marketing Analyst

Rapid7 • Boston, MA

8d

About The Position

Senior Marketing Analyst Rapid7 is looking for a data-driven and strategically minded Senior Marketing Analyst to join our Revenue Operations Analytics team. In this role, you won't just be "reporting the news"—you’ll be the investigative journalist uncovering the "why" behind our marketing performance. You will partner across the Go-to-Customer (GTC) organization to turn complex datasets into clear narratives that drive investment decisions and optimize our global growth engine. The ideal candidate is someone who lives in the intersection of Marketing and Math. You are an expert at tracking a lead’s journey from the first click to a closed-won deal, and you have the technical chops to build the models that prove it. About the Team The Revenue Operations team is a wide-reaching global organization comprising several functional areas, including Field Operations, Deal Desk, Incentive Compensation, and Go-to-Customer Analytics. Our Analytics team acts as the "source of truth" for the company. We collaborate across Sales, Marketing, and Customer Success to provide the insights that fuel our annual planning and daily execution. Leveraging a world-class tech stack (Tableau, Snowflake, Salesforce, and dbt), we help Rapid7 understand its business at a granular level to achieve our ambitious annual goals. About the Role As a Senior Marketing Analyst, you will be the primary analytical partner for our global Marketing organization. Your mission is to provide transparency into marketing’s contribution to the pipeline and revenue. You will be responsible for measuring campaign effectiveness, refining our attribution models, and identifying friction points in the marketing-to-sales handoff. Additionally , your focus will be: Own the Funnel: Build and maintain comprehensive dashboards in Tableau that track lead-to-opportunity conversion rates, velocity, and volume across different segments and regions. Drive Attribution & ROI: Lead the evolution of our marketing attribution models to help leadership understand the true impact of multi-touch journeys on revenue. Strategic Partnership: Collaborate with Demand Generation and Integrated Marketing teams to provide actionable insights that optimize spend and channel performance. Data Storytelling: Present quarterly performance reviews to Marketing and RevOps leadership, translating complex data into "so-what" takeaways and strategic recommendations. Technical Excellence: Partner with the Data Engineering team to ensure marketing data (from Marketo, Salesforce, etc.) is accurately captured in Snowflake and structured for scalable reporting. Ad-hoc Analysis: Dive deep into specific business problems—like why a specific region’s MQL-to-SQL conversion is lagging—and propose data-backed solutions.

Requirements

• 5+ years of experience in Marketing Analytics, Revenue Operations, or Business Intelligence within a B2B SaaS environment.
• Advanced SQL skills are a must. You should be comfortable joining complex tables in Snowflake to extract insights.
• Mastery of Tableau (or similar BI tools like PowerBI/Sigma) to create intuitive, self-service executive dashboards.
• Deep Salesforce knowledge, specifically regarding Lead, Contact, Campaign, and Opportunity objects.
• Experience with Attribution Models (First-touch, Multi-touch, W-shaped) and an understanding of the B2B buyer’s journey.
• Strong Business Acumen: You don’t just look at data; you understand the mechanics of a SaaS business (CAC, LTV, Retention, etc.).
• Curious & Collaborative: You have a "detective" mindset and enjoy working with cross-functional partners to solve "the puzzle" of revenue growth.

Responsibilities

• Own the Funnel: Build and maintain comprehensive dashboards in Tableau that track lead-to-opportunity conversion rates, velocity, and volume across different segments and regions.
• Drive Attribution & ROI: Lead the evolution of our marketing attribution models to help leadership understand the true impact of multi-touch journeys on revenue.
• Strategic Partnership: Collaborate with Demand Generation and Integrated Marketing teams to provide actionable insights that optimize spend and channel performance.
• Data Storytelling: Present quarterly performance reviews to Marketing and RevOps leadership, translating complex data into "so-what" takeaways and strategic recommendations.
• Technical Excellence: Partner with the Data Engineering team to ensure marketing data (from Marketo, Salesforce, etc.) is accurately captured in Snowflake and structured for scalable reporting.
• Ad-hoc Analysis: Dive deep into specific business problems—like why a specific region’s MQL-to-SQL conversion is lagging—and propose data-backed solutions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees