Senior Marketing Analyst
About The Position
Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere. A Day in the Life of the The Sr. Marketing Analyst is responsible for transforming complex marketing, customer, and product performance data into actionable insights that inform strategic decisions across the organization. This role partners closely with marketing, sales, finance, and product teams to optimize campaigns, improve targeting, and identify growth opportunities. The Sr. Marketing Analyst reports to the Manager, Marketing Analytics and is expected to demonstrate advanced analytical capability, business acumen, and strong data storytelling skills.
Requirements
- 3+ years of experience in marketing analytics, business intelligence, or related data-driven roles.
- Experience with data visualization tools (Power BI, Tableau, or similar).
- Strong proficiency in SQL; experience with Python or R preferred.
- Ability to interpret complex datasets and translate findings into actionable business recommendations.
- Excellent communication and presentation skills.
- High attention to detail with a hands-on, problem-solving approach.
- Strong understanding of digital marketing metrics, attribution, segmentation, and customer journey analysis.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- High school diploma or equivalent required
Nice To Haves
- Experience in telecommunications or subscription-based services is a plus.
- Bachelor’s or Master’s degree in Marketing Analytics, Business Analytics, Statistics, Data Science, or related field a plus.
Responsibilities
- Analyze complex, multi‑source marketing datasets to identify trends, patterns, and optimization opportunities.
- Build advanced dashboards, reports, and data visualizations to support cross-functional insights and KPI reporting.
- Support campaign optimization by evaluating channel performance, attribution paths, and customer behavior.
- Develop predictive models and statistical analyses to forecast outcomes and improve marketing ROI.
- Refine and maintain customer segmentation models based on demographics, behavior, and lifecycle insights.
- Partner with marketing leadership to develop data-driven targeting strategies and personalization frameworks.
- Conduct competitive and market analysis to guide strategic planning.
- Present analytical findings to leadership with clear recommendations aligned to business goals.
- Ensure data quality, documentation, and best practices across reporting environments.
- Collaborate with analytics engineers and IT teams on data infrastructure improvements.
- Mentor junior analysts on analytical techniques, tools, and best practices.
- Other duties as assigned.
Benefits
- 401k retirement plan, with employer match
- Insurance options including: medical, dental, vision, life and STD insurance
- Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
- Floating Holiday: 40 hours per year
- Paid Holidays: 7 days per year
- Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
- Tuition reimbursement program
- Employee discount program
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
Number of Employees
1-10 employees
