Senior Marketing Analyst

Ryan Specialty Group • Rock Hill, NY

121d • $64,750 - $75,000

About The Position

The Senior Marketing Analyst is responsible for analyzing market trends, forecasting sales, and assisting in the development of marketing strategies. This role requires a deep understanding of the market, competitors, and customer behavior.

Requirements

• Bachelor's degree in Marketing, Business Administration or a related field with 2 years of related experience; or an advanced degree without experience; or equivalent work experience.
• Certified Market Research Analyst (CMRA) is preferred.

Nice To Haves

• Market Strategy
• Outside Sales
• Lead Generation
• Campaign Management
• Brand Strategy
• KPI Tracking
• Digital Marketing Tools
• Market Research
• Project Management
• Insurance Industry Knowledge

Responsibilities

• Conduct detailed market research to understand the latest trends, including studying consumer behavior, purchasing habits, and demographic factors that affect the market.
• Use statistical techniques to predict future sales by analyzing historical sales data, market trends, and economic indicators.
• Assist in the creation of comprehensive marketing strategies based on data analysis, including identifying target audiences, setting marketing objectives, and determining the best ways to reach those audiences.
• Regularly monitor and analyze competitor products, sales, and marketing activities to understand their strengths and weaknesses and identify opportunities and threats.
• Analyze customer behavior to understand their needs and preferences, suggesting changes to marketing strategies to better target customers.
• Create detailed reports that provide insight into key data points, ensuring they are easy to understand and provide actionable insights.
• Work closely with other teams (like sales, product development, and customer service) to implement marketing strategies, sharing insights and collaborating on marketing campaigns.
• Monitor and track the performance of marketing campaigns, using data to make recommendations for improvements and measure the return on investment (ROI) of marketing activities.
• Manage large databases of customer and market information, using segmentation techniques to target specific groups for marketing campaigns.
• Present analytical findings and recommendations to management, creating clear and compelling presentations that effectively communicate the results of your analysis.

Benefits

• Paid time off for company holidays, vacation, sick and personal days
• Paid parental leave
• Mental health services
• Bonuses and benefits for full-time roles

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree