This role sits within a Center of Excellence, Media Lab, on the Media Lab Measurement and Optimization team. Whose mission is to outsmart, not outspend, while solving for impactful marketing by Google. In this role you will drive key measurement and analytics programs that deliver a scaled impact for Google Marketing across media campaigns. You will play a strategic and technical role in driving all things marketing analytics, with a strong focus on the incremental impact of marketing dollars. You will define problems, develop metrics, extract data and communicate results into recommendations that enable decision-making and drive business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion.
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Job Type
Full-time
Career Level
Senior
Industry
Web Search Portals, Libraries, Archives, and Other Information Services