Senior Marketing Analyst

Google • New York, NY

96d • $165,000 - $245,000

About The Position

This role sits within a Center of Excellence, Media Lab, on the Media Lab Measurement and Optimization team. Whose mission is to outsmart, not outspend, while solving for impactful marketing by Google. In this role you will drive key measurement and analytics programs that deliver a scaled impact for Google Marketing across media campaigns. You will play a strategic and technical role in driving all things marketing analytics, with a strong focus on the incremental impact of marketing dollars. You will define problems, develop metrics, extract data and communicate results into recommendations that enable decision-making and drive business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion.

Requirements

• Strong analytical skills with a focus on marketing analytics.
• Experience in defining problems and developing metrics.
• Ability to extract data and communicate results effectively.
• Experience in project management and team leadership.

Nice To Haves

• Experience with media campaigns and marketing optimization.
• Familiarity with data analysis tools and software.
• Strong communication skills for stakeholder engagement.

Responsibilities

• Drive key measurement and analytics programs for Google Marketing across media campaigns.
• Play a strategic and technical role in marketing analytics.
• Define problems and develop metrics for analysis.
• Extract data and communicate results into actionable recommendations.
• Own measurement and define milestones for projects.
• Provide direction for agencies and vendors involved in projects.
• Delegate tasks and prioritize project activities.
• Plan and direct a team to ensure project completion.

Benefits

• Bonus
• Equity
• Comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services