Senior Marketing Analyst - Marketing Strategy & Insights

Confluent • CA

95d

About The Position

Marketing Strategy and Insights is a team of analysts within the Marketing Operations organization at Confluent. This team serves as internal analytical consultants to all parts of the Marketing organization, focusing on delivering targeted insights into key components of the marketing engine including website conversion analytics, digital and in-person marketing campaign performance, marketing pipeline attribution and ROI, Product Led Growth analytics, lead scoring, lead management, and more.

Requirements

• 5+ years of experience in an analytics role supporting a B2B go-to-market organization.
• Bachelor’s Degree in Business, or quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, Engineering.
• 2+ years of experience in SQL querying.
• 2+ years of experience analyzing website visitor and interaction data.
• Experience with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Marketo, Bigquery.
• Experience with data visualization tools such as Tableau.
• Highly proficient in Excel or Google Sheets.
• Familiarity with Salesforce or other CRM software.
• Strong business judgment: Be a tenacious decision maker, able to assess priorities and execute to drive key business outcomes.
• Strong communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills.
• Clear results orientation: display the ability to scope and execute on projects in service of both short and long-term goals.
• Ability to own and execute an agenda in a dynamic and entrepreneurial environment.

Responsibilities

• Focus on website, paid media, and email analytics.
• Work closely with colleagues across Confluent including Web, Paid Media, Email, Marketing Operations, Data Science, Field Marketing, Finance, and more to drive the execution of strategic or tactical recommendations.
• Apply analytical and strategic skillset to help optimize the effectiveness of Confluent’s website and digital channels as conversion engines for the business.
• Create performance reports, dashboards, and optimization strategies.
• Conduct experimentation analyses and provide consultation.
• Track and report web event and digital channel data.
• Forecast web, paid, and email performance.
• Conduct exploratory analyses, working with Data Science on classification or predictive models.
• Identify opportunities for improvement within the area of ownership, scope and prioritize projects, and spearhead execution of analytically-driven recommendations.
• Analyze digital channel impacts on KPIs like pipeline generation, customer acquisition, product led growth, and consumption growth to recommend optimization strategies.
• Support email marketing performance data analysis.
• Evaluate GEO/SEO performance across priority queries and surfaces, providing data-driven recommendations to optimize visibility and conversion.
• Connect channel analytics to the full customer journey, enabling visibility into multi-touch attribution, funnel progression, and TAL penetration.
• Partner with Finance to build CAC/LTV models, ensuring Paid and Digital investments are tied to business outcomes.
• Ensure data governance and accuracy across web event tracking, UTM structures, and reporting pipelines in partnership with Data Science.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees