Senior Marketing AI Initiatives Manager

Okta-posted 3 months ago
$165,000 - $248,000/Yr
Full-time • Senior
Bellevue, WA
5,001-10,000 employees
Professional, Scientific, and Technical Services
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As a Senior Marketing AI Initiatives Manager you will be a core member of the new Marketing AI Spoke team, acting as the primary product owner for a specific portfolio of AI agents and workflows. This role is for a hands-on builder and problem-solver who can translate complex business challenges into tangible, AI-driven solutions. You will be responsible for defining, developing, and deploying high-impact initiatives that directly improve our marketing productivity, operations, and buyer experiences.

  • Serve as the product owner for one of our key AI portfolios (e.g., Content & Knowledge, Revenue & Growth, or Customer Experience), managing the full lifecycle of your assigned initiatives from ideation to launch and optimization.
  • Partner with our Core Team Members from functional marketing teams (e.g., Product Marketing, Digital Marketing, Demand Generation, Sales Development) to identify pain points and define high-value use cases for AI.
  • Lead the design, testing, and deployment of AI solutions, ensuring they are integrated seamlessly into our existing marketing technology stack and workflows.
  • Define specific KPIs and actively measure and report on the business value delivered by your initiatives, with a focus on metrics like time saved, improved conversion rates, and asset performance.
  • Act as the go-to expert for your portfolio, providing guidance and support to the broader marketing team and contributing to the development of internal best practices and playbooks.
  • A proven track record in a project management, product management, or marketing operations role, with a strong understanding of the marketing and sales funnels.
  • The ability to use data and user feedback to prioritize initiatives, define success metrics, and report on impact.
  • Strong communication skills with the ability to influence and lead without direct authority.
  • A foundational understanding of AI concepts and a passion for technology, with the ability to bridge the gap between business problems and technical solutions.
  • A commitment to building solutions that empower marketers and enhance human creativity, not replace it.
  • Health insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
  • Flexible spending account
  • Paid leave (including PTO and parental leave)
  • Equity (where applicable)
  • Bonus
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