Senior Marketing AI Initiatives Manager

Okta • San Francisco, CA

122d • $165,000 - $248,000

About The Position

As a Senior Marketing AI Initiatives Manager you will be a core member of the new Marketing AI Spoke team, acting as the primary product owner for a specific portfolio of AI agents and workflows. This role is for a hands-on builder and problem-solver who can translate complex business challenges into tangible, AI-driven solutions. You will be responsible for defining, developing, and deploying high-impact initiatives that directly improve our marketing productivity, operations, and buyer experiences.

Requirements

• A proven track record in a project management, product management, or marketing operations role, with a strong understanding of the marketing and sales funnels.
• The ability to use data and user feedback to prioritize initiatives, define success metrics, and report on impact.
• Strong communication skills with the ability to influence and lead without direct authority.
• A foundational understanding of AI concepts and a passion for technology, with the ability to bridge the gap between business problems and technical solutions.
• A commitment to building solutions that empower marketers and enhance human creativity, not replace it.

Responsibilities

• Serve as the product owner for one of our key AI portfolios (e.g., Content & Knowledge, Revenue & Growth, or Customer Experience), managing the full lifecycle of your assigned initiatives from ideation to launch and optimization.
• Partner with our Core Team Members from functional marketing teams (e.g., Product Marketing, Digital Marketing, Demand Generation, Sales Development) to identify pain points and define high-value use cases for AI.
• Lead the design, testing, and deployment of AI solutions, ensuring they are integrated seamlessly into our existing marketing technology stack and workflows.
• Define specific KPIs and actively measure and report on the business value delivered by your initiatives, with a focus on metrics like time saved, improved conversion rates, and asset performance.
• Act as the go-to expert for your portfolio, providing guidance and support to the broader marketing team and contributing to the development of internal best practices and playbooks.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Flexible spending account
• Paid leave (including PTO and parental leave)
• Equity (where applicable)
• Bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees