Senior Marketing Account Manager

Brookdale Senior Living•Brentwood, TN

About The Position

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Part and Full Time Benefits Eligibility Medical, Dental, Vision insurance 401(k) Associate assistance program Employee discounts Referral program Early access to earned wages for hourly associates (outside of CA) Optional voluntary benefits including ID theft protection and pet insurance Full Time Only Benefits Eligibility Paid Time Off Paid holidays Company provided life insurance Adoption benefit Disability (short and long term) Flexible Spending Accounts Health Savings Account Optional life and dependent life insurance Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan Tuition reimbursement Base pay in range will be determined by applicant’s skills and experience. Full-time associates in role are also eligible for an annual bonus incentive. Temporary associates are not benefits eligible but may participate in the company’s 401(k) program. Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year. The application window is anticipated to close within 30 days of the date of the posting. Responsibilities The Sr. Account Manager works with a team of account managers who develop multimedia marketing plans and advertising, targeting prospects and influencers with the goal of generating leads, visits and move ins. This position manages community and corporate creative projects, strategy, goals, brand planning and workflow management, ensuring the projects align with Brookdale’s brand standards and guidelines. This role also serves as a central point of contact for the account executives and the creative director as it pertains to community’s primary, hyperlocal marketing and advertising efforts, with a strong emphasis on digital marketing. Works with a team of account managers who oversee projects utilizing all media types including digital, social, video, print, collateral (flyers, brochures, etc.) emails, direct mail, photo shoots, signage and more Develops and maintains internal relationships including C-suite, human resources, finance, sales and community associates. Responsible for developing creative response driving digital and social media designed to generate leads, visits and move-ins. Develops, recommends and communicates key brand, creative and media strategies to marketing executives and other internal clients. Stays informed on performance and optimization, best in class marketing, creative strategies and advertising trends that perform against business objectives. Guides creative team (designers, copywriters) to include this direction as it pertains to media and business objectives. Partner with internal marketing cross-functional teams and agencies to understand goals and key performance metrics. Abides by the media budget to ensure projects are cost effective and remain within budget. Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight. Manages and develops associates including hiring, performance management, and annual reviews. This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Requirements

Bachelor’s Degree in Business, Marketing, Sales or other related field preferred.
Minimum five – seven years’ experience required.
Additional years of relevant experience can be substituted for the education requirement on a year for year basis.
Proficient in Microsoft Office.

Responsibilities

The Sr. Account Manager works with a team of account managers who develop multimedia marketing plans and advertising, targeting prospects and influencers with the goal of generating leads, visits and move ins.
This position manages community and corporate creative projects, strategy, goals, brand planning and workflow management, ensuring the projects align with Brookdale’s brand standards and guidelines.
This role also serves as a central point of contact for the account executives and the creative director as it pertains to community’s primary, hyperlocal marketing and advertising efforts, with a strong emphasis on digital marketing.
Works with a team of account managers who oversee projects utilizing all media types including digital, social, video, print, collateral (flyers, brochures, etc.) emails, direct mail, photo shoots, signage and more
Develops and maintains internal relationships including C-suite, human resources, finance, sales and community associates.
Responsible for developing creative response driving digital and social media designed to generate leads, visits and move-ins.
Develops, recommends and communicates key brand, creative and media strategies to marketing executives and other internal clients.
Stays informed on performance and optimization, best in class marketing, creative strategies and advertising trends that perform against business objectives.
Guides creative team (designers, copywriters) to include this direction as it pertains to media and business objectives.
Partner with internal marketing cross-functional teams and agencies to understand goals and key performance metrics.
Abides by the media budget to ensure projects are cost effective and remain within budget.
Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight.
Manages and develops associates including hiring, performance management, and annual reviews.

Benefits

Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.
Part and Full Time Benefits Eligibility Medical, Dental, Vision insurance
401(k)
Associate assistance program
Employee discounts
Referral program
Early access to earned wages for hourly associates (outside of CA)
Optional voluntary benefits including ID theft protection and pet insurance
Full Time Only Benefits Eligibility Paid Time Off
Paid holidays
Company provided life insurance
Adoption benefit
Disability (short and long term)
Flexible Spending Accounts
Health Savings Account
Optional life and dependent life insurance
Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
Tuition reimbursement
Full-time associates in role are also eligible for an annual bonus incentive.
Temporary associates are not benefits eligible but may participate in the company’s 401(k) program.
To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.