Senior Market Researcher

Scribd

20d

About The Position

We are seeking an experienced Senior Market Researcher to provide deep insights into our brand’s position within the market, identify opportunities for growth, and understand the evolving needs of our target audience. This candidate will play a key role in shaping our brand strategy by providing data-backed recommendations across the organization. Your insights will guide strategic decisions across marketing campaigns, product development, and brand positioning.

Requirements

Quantitative Methods: Solid background in conducting quantitative research including surveys (e.g. Conjoint, MaxDiff), structured interviews, and usage data analysis. This includes developing hypotheses, operationalizing variables, sampling, and applying appropriate statistical methods to analyze data (e.g., statistical significance, weighting, data cleaning, regression, cluster/segmentation analysis, content analysis, narrative analysis, thematic analysis.)
Qualitative Methods: Experienced in qualitative research techniques such as focus groups, in-depth interviews, ethnographic studies, and content analysis. The ability to interpret open-ended data into actionable insights is crucial.
Secondary Research: Skilled in performing literature reviews, industry reports analysis, and competitor benchmarking using databases like Statista, IBISWorld, or similar.
SEO and Social Listening Tools: Familiarity with SEO tools (e.g., SEMrush, Ahrefs) and social listening platforms (e.g., Brandwatch, Mention) to understand audience behavior online and gauge brand sentiment.
Competitive Analysis: Ability to conduct comprehensive SWOT analysis, market positioning maps, and competitive benchmarking.
Trend Forecasting: Keen sense for identifying and interpreting emerging trends using trend analysis tools or methodologies.
Customer Segmentation & Personas: Experience in segmenting target markets and developing detailed customer personas based on demographic, psychographic, and behavioral criteria.
Insight Generation: Not just collecting and analyzing data, but synthesizing findings into clear, actionable insights that can inform brand strategies.
7+ years of experience in market research, brand analysis, or a similar role, preferably in the tech industry.
Strong analytical skills with the ability to interpret data and generate insightful conclusions.
Excellent communication and presentation skills.
Ability to work collaboratively in a fast-paced environment.
Proactive, detail-oriented, and capable of managing multiple projects simultaneously.

Nice To Haves

Bachelor's degree in Marketing, Business, Statistics, or a related field. A Master’s degree is a plus.

Responsibilities

Design and execute brand health tracking studies to monitor brand performance over time.
Conduct audience research to identify target demographics, preferences, behaviors, and emerging trends.
Analyze competitive landscapes, identifying strengths, weaknesses, opportunities, and threats.
Collaborate with cross-functional teams to translate insights into actionable strategies for brand growth.
Develop and maintain research methodologies, including surveys, focus groups, interviews, and data analysis techniques.
Present findings and recommendations to senior management and stakeholders in a clear, compelling manner.
Stay abreast of industry trends and advancements in market research tools and methodologies.

Benefits

Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
12 weeks paid parental leave
Short-term/long-term disability plans
401k/RSP matching
Onboarding stipend for home office peripherals + accessories
Learning & Development allowance
Learning & Development programs
Quarterly stipend for Wellness, WiFi, etc.
Mental Health support & resources
Free subscription to the Scribd Inc. suite of products
Referral Bonuses
Book Benefit
Sabbaticals
Company-wide events
Team engagement budgets
Vacation & Personal Days
Paid Holidays (+ winter break)
Flexible Sick Time
Volunteer Day
Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace.
Access to AI Tools: We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation.