Senior Market Research Analyst

Bath & Body Works • Reynoldsburg, OH

115d

About The Position

At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy. We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities. The Enterprise Insights department is responsible for creating Customer/Consumer knowledge by providing actionable and relevant insights that shape general understanding throughout the organization, influencing marketing and merchant activities as well as the overall BBW brand/Customer strategy. This team evaluates competitive and market trends as well as Customer and Consumer sentiment through in-house and vendor-led approaches. The Senior Market Research Analyst is a key partner in providing customer/consumer intimacy by leading the market research process for assigned merchant businesses and the Bath & Body Works brand overall. This includes directing, implementing, analyzing and delivering consumer findings/strategic implications to Merchant, Marketing, Product Development and Design. This role requires a deep understanding of research methodology for packaged goods development in the retail industry. Top-level, polished communication is required to deliver insights across all levels of the organization to help drive the overall brand forward through strategic and forward-looking thinking.

Requirements

• 5-7 years of experience in a corporate retail market research/consumer insights role with supplier-side experience highly desirable.
• Demonstrated proficiency in both primary and secondary research methodologies, including quantitative and qualitative techniques.
• Strong quantitative analysis skills, with the ability to work with large, raw datasets in Excel to extract insights and summarize customer feedback efficiently.
• Strong qualitative analysis skills, including the ability to synthesize spoken and written open-ended feedback to identify themes and trends.
• Exceptional writer skilled at synthesizing information from diverse sources and crafting compelling narratives for varied audiences.
• Strong communicator with experience engaging directly with customers in retail settings.
• Collaborative teammate who excels in dynamic settings, effectively balancing various responsibilities and achieving outcomes autonomously within competing deadlines.
• Diligent and quality-focused, with a self-motivated drive for continuous learning and a passion for improving insights and outcomes.

Nice To Haves

• Preferred experience with Customer Experience (CX) tracking, including NPS and text analytics and Digital/eCommerce research.

Responsibilities

• Lead research projects from beginning to end, from gathering objectives, proposing the methodologies, overseeing fielding and analysis, and creating actionable reports and implications
• Collaborate with cross-functional teams, especially in digital and omni-channel, to support business goals with relevant insights.
• Build strong internal and external relationships to drive a proactive, strategic research agenda, with a focus on digital and omni-channel insights
• Develop and present insight-driven reports tailored to various audiences, combining primary and secondary research.
• Work with external vendors to ensure quality and timely execution of research projects.
• Other duties as assigned.

Benefits

• Robust medical, pharmacy, dental and vision coverage.
• 401k with company match and Associate Stock Purchase with discount.
• No-cost mental health and wellbeing support through our Employee Assistance Program (EAP).
• Opportunity for paid time off and paid parental leave.
• Access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
• Tuition reimbursement and scholarship opportunities for post-secondary education programs.
• 40% merchandise discount and gratis.

What This Job Offers

• Career Level: Mid Level
• Industry: Health and Personal Care Retailers
• Education Level: Bachelor's degree