Instacart-posted 3 months ago
$149,000 - $200,000/Yr
Senior
1,001-5,000 employees

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team. There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.

  • Own and evolve the product strategy for Paid MarTech tooling — across systems like signal maturity, audience delivery, tagging architecture, and event ingestion.
  • Partner with engineering to define technical implementation plans and optimize for long-term scale, reuse, and velocity.
  • Make build vs. buy decisions based on impact, effort, integration complexity, and ROI — guiding vendor evaluations and onboarding processes.
  • Actively identify gaps in campaign workflow, system reliability, and measurement coverage — then drive clarity around what should be fixed, when, and why.
  • Collaborate with marketing leaders to deeply understand their objectives, workflows, and blockers — ensuring the infrastructure roadmap reflects real campaign needs.
  • Work cross-functionally with product and engineering leads across Ads, CRM, Lifecycle, and Data to align on dependencies, roadmap sequencing, and shared platform evolution.
  • Champion roadmap discipline — prioritizing ruthlessly, communicating clearly, and aligning stakeholders on tradeoffs and outcomes.
  • 7–12+ years of experience in product, growth infrastructure, MarTech, or marketing systems strategy roles.
  • Deep domain fluency in paid marketing operations — including attribution frameworks, campaign optimization, and how signal quality impacts platform performance.
  • Experience leading large cross-functional efforts with stakeholders across Engineering, Data Science, Product, and Marketing.
  • Strong intuition for how to balance user needs, technical feasibility, and organizational readiness in complex system planning.
  • A systems-first mindset, with an appreciation for modularity, observability, and scaling infrastructure for the next 10x growth phase.
  • Comfort working in ambiguous or early-stage environments — bringing structure where needed, guiding teams through uncertainty, and helping establish scalable foundations from scratch.
  • Technical fluency with a relevant subset of modern Paid MarTech systems and tools.
  • Experience shaping marketing infrastructure at scaled consumer tech or eCommerce companies.
  • Working knowledge of attribution methods (MMM, MTA, Etc).
  • Background in data governance and privacy-first marketing (ie GDPR, CCPA, ATT).
  • Ability to influence technical architecture without writing production code.
  • Experience with experimentation frameworks (holdouts, geo-experiments).
  • Strong communication and storytelling skills for executive audiences.
  • Curiosity about emerging ad platforms, measurement standards, and AI-driven campaign orchestration.
  • Highly market-competitive compensation and benefits.
  • Remote work flexibility.
  • New hire equity grant eligibility.
  • Annual refresh grants.
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