Senior Manager, Video Ad Copywriting
About The Position
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz , All About Cookies , and OnlyInYourState . As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
Requirements
- 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic
- 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
- Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
- Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
- High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube
Responsibilities
- Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
- Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting
- Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance
- Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
- Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
- Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
- Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments
- Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
- Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
- Lead the development of compelling video scripts that drive performance and meet compliance standards
- Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced
- Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements
- Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
- Own the budget and resource allocation for writing support while maximizing ROI
- Build systems, workflows, and training resources to improve creative operations and knowledge sharing
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
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