Senior Manager, Vertical Marketing – Walmart Connect

Walmart • Hoboken, NJ

6d • $108,000 - $216,000

About The Position

We are seeking a strategic storyteller and marketing leader to serve as a Vertical Marketing Senior Manager for Walmart Connect. In this role, you will develop and lead category-specific marketing strategies that transform insights and industry trends into compelling narratives and go-to-market materials. Acting as a critical link between data, storytelling, and sales enablement, you will shape how Walmart Connect communicates its unique value proposition across key verticals and audiences. You’ll lead a team that collaborates across Sales, Media Insights, Product, Marketing, and Creative teams to create high-impact materials that empower our sales organization and inspire our advertisers. This position leads a team that supports General Merchandise, Fashion, and Non-Endemic accounts, and you’ll report to the Director, Vertical Marketing within Walmart Connect Enterprise Marketing.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
• People Management
• Strategic Storytelling
• Category Marketing
• B2B Marketing
• Insights Translation
• Sales Presentation Development
• Cross-Functional Collaboration
• Sales Enablement
• Thought Leadership Development

Nice To Haves

• Leading cross-functional projects
• Marketing or related field
• Supervisory experience
• Masters: Business Administration

Responsibilities

• Lead Category Narratives Manage a team roadmap of category-specific narratives highlighting Walmart Connect’s differentiated value proposition.
• Translate complex data and insights into cohesive, actionable stories that demonstrate Walmart Connect’s impact across the path to purchase.
• Enable Sales Success Partner with Sales leads and cross-functional stakeholders on the most critical story needs per category to develop category decks, case studies, and insight-driven toolkits that empower teams to have richer client conversations and accelerate revenue growth.
• Collaborate with training and sales enablement teams to train Sales on the most effective use of team outputs.
• Influence Thought Leadership Collaborate on research and insights initiatives — including agency studies, advertiser perception reports, and category analyses — that position Walmart Connect as a trusted retail media authority.
• Develop materials that elevate Walmart Connect’s role in shaping the broader advertising and retail ecosystem.
• Integrate Enterprise Storytelling Collaborate with Walmart Connect Enterprise Marketing Content Strategy, Events, and Brand Marketing teams to ensure vertical narratives align with Walmart Connect’s overarching story and visual identity.
• Influence and collaborate with key cross-functional partners, including Product Marketing, Media Insights, and Creative, to ensure Enterprise Marketing messaging strategy is consistent across all sales materials and enablement channels.

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
• Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
• Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level