Why Patients Need You Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer’s US Vaccines business as it expands on its mission of preventing disease and improving public health. A critical part of our adult vaccine’s portfolio is Prevnar 20 – a priority business for Pfizer. For the 1st time, patients aged 50+ are eligible to received pneumococcal vaccination. This is an opportunity to help protect millions of additional PCV-naïve adult patients while defending Prevnar 20 Adult’s market leadership against formidable competitor creates an incredible time for a high performing individual be part of dynamic brand team. What You Will Achieve Reporting to the Senior Director, HCP Team Lead, the Prevnar 20 Adult Senior Manager will play a critical role in Contributing to flawless execution of the HCP/ Field Force strategy and tactics Lead CRM and support other Non-Personal Promotion tactics Support brand in AI evolution This role is a high-visibility and exciting opportunity to join a critical brand for the vaccines portfolio as well as develop key marketing skills including: (1) setting clear marketing objectives and strategies, (2) developing innovative tactics and resources, (3) directing agencies, (4) driving operational excellence, (5) managing budgets, (6) evolving the physician-based Prevnar 20 Adult clinical narrative This team operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork. As the work evolves, priorities change, and needs arise, the individual will need to flex across several content areas to support/drive the work. It’s a fast-paced, collaborative environment that requires an organized and coachable colleague with operational US Marketing experience (vaccines preferred) and the ability to navigate the organization and get things done. ROLE RESPONSIBILITIES The Prevnar 20 Adult HCP Senior Manager will collaborate closely with the HCP Team Lead, the HCP Lead, and the Director of Medical Education to drive brand objectives. Effective coordination and communication with other business channels—such as Organized Customer and Retail—will be essential to ensure alignment with overall brand strategies and goals. Specific responsibilities include but are not limited to: Work in partnership with HCP Marketing Senior Director, Medical/Legal/Regulatory Review Committee, Vaccine field leaders, the CMO, CoLab, and cross-functional stakeholders to help lead development and deployment of HCP strategies and tactics Support tactical execution of Field Force and Non-Personal/Digital resources to pull through the Prevnar 20 Adult campaign - including identifying gaps, coordinating with the overall brand omnichannel plan, directing agencies, and gaining approval for resources Play a critical role alongside the HCP lead in physician-based message development, iterative testing and refinement for both clinical decision-makers and administrators Working in partnership with the CMO, lead the development and implementation of A.I the Prevnar20 brand. Drive Field Force and omnichannel metrics tracking and reporting to identify areas for optimization and constant improvement
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Job Type
Full-time
Career Level
Senior
Number of Employees
5,001-10,000 employees