Senior Manager, US Field Marketing Tools (Hybrid)

Insulet Corporation • Acton, MA

104d • $132,975 - $199,462 • Hybrid

About The Position

We are seeking a strategic, innovative, and execution-driven leader to join our US Field Marketing team as Sr. Manager, US Field Marketing Tools. This role is a critical driver of commercial success, responsible for leading the vision, strategy, and execution of field marketing tools across the US Sales organization. With a focus on enabling HCP engagement and driving patient pull-through in both the Type 1 and Type 2 diabetes markets, this position plays a central role in empowering our field teams and optimizing sales performance. The Sr. Manager will oversee the end-to-end lifecycle of US field sales tools—from strategic planning and development to compliance, deployment, and performance tracking. This includes digital and print sales aids, CRM integration, training alignment, and field utilization. The role requires close collaboration with Sales, HCP Marketing, Product Marketing, Medical Affairs, Training, and CRM teams to ensure tools are impactful, compliant (medical, legal, and regulatory), and aligned with broader commercial objectives. This individual will serve as the primary point of accountability for field sales tool strategy and execution, identifying opportunities for innovation, efficiency, and improved engagement. They will also lead efforts to gather field feedback, assess tool effectiveness, and translate insights into actionable improvements. Regular field travel and participation in national events will be essential to stay connected to the needs of the sales force and the evolving diabetes landscape. The ideal candidate is a collaborative leader, systems thinker, and hands-on executor with deep experience in sales enablement within the medical device or pharmaceutical industry. This role offers high visibility, cross-functional influence, and the opportunity to shape how our organization engages healthcare professionals and drives growth in the diabetes space.

Requirements

• Bachelor's degree required, preferably in Business or Marketing.
• 10+ years of work experience.
• 2+ years of medical device or pharmaceutical industry marketing experience preferred.
• Experience developing and commercializing field selling tools and new products/line extensions.
• Diabetes experience or knowledge preferred.
• Experience leading, motivating and managing a team.

Nice To Haves

• Strong verbal, written, and presentation skills.
• Proven ability to build cross-functional relationships and influence decision-makers.
• Highly organized, self-starter, and quick learner.
• Comfortable presenting strategies and tactics to senior-level audiences.

Responsibilities

• Lead strategy, planning, and execution of new field sales tools, including digital sales aids.
• Collaborate with CRM, Sales Enablement, and Training teams to ensure platform integration.
• Align with US HCP Marketing and Global Product Marketing to ensure consistent messaging and campaign execution across both Type 1 and Type 2 diabetes segments.
• Own MLR/Veeva submission and approval processes.
• Partner with HCP Marketing, Franchise Product Marketing, Medical, and Agency teams to ensure compliant and effective tool development.
• Develop launch plans for new tools and integrate into new hire and ongoing training programs.
• Collaborate with GSCT and US Sales Training to build and hand off training content.
• Manage ordering platform, including budgeting, inventory control, and quarterly audits.
• Partner with US Marketing Events team to develop sales tool strategies for national and local events.
• Define and track KPIs to measure tool effectiveness and adoption.
• Conduct regular field travel for feedback, tool evaluation, and message recall initiatives.
• Build external agency partnerships for ongoing evaluation and optimization.

Benefits

• Base salary range of $132,975.00 - $199,462.50.
• Hybrid working arrangements (requires on-site work from an Insulet office at least 2x/week).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Miscellaneous Manufacturing
• Education Level: Bachelor's degree