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The Senior Manager, Trade Show and Content Engagement is responsible for developing and executing trade show strategies, managing brand experiences, and enhancing audience engagement through compelling content. This role will lead the planning, execution, and measurement of trade shows, conferences, and other industry events to drive brand visibility, customer acquisition, and business growth. Additionally, the manager will oversee content development strategies that support product training, events, and enterprise wide content platforms to ensuring seamless integration across marketing channels and brands within Fortune Brands Innovations.