Senior Manager, Strategic Marketing

Yotpo • New York, NY

81d • $130,000 - $150,000

About The Position

Yotpo is focused on eCommerce retention, helping brands turn one-time shoppers into lifelong customers through loyalty programs and reviews. The company is expanding rapidly with teams across the globe, including the US, Canada, UK, Israel, Bulgaria, and Australia. The role involves connecting with brands in thoughtful and creative ways, leading the strategy and execution of high-impact programs that create momentum with high-priority accounts. The position is in-person based in NYC, requiring four days a week in the office.

Requirements

• Hunger to jump in and navigate challenges.
• Comfort with ambiguity and ability to build plans as you go.
• Real sales empathy and adaptability based on what helps close deals.
• Daily use of AI to enhance work efficiency.
• Strong understanding of CRM logic, lead routing, segmentation, and stage definitions.
• Balance of analytical and creative thinking, with strong communication skills.

Nice To Haves

• Experience on the brand side in growth, retention, CX, or eCommerce operations.
• Ability to track everything, report, and seek optimizations constantly.

Responsibilities

• Lead strategy and execution of 1:1 and 1:few ABM campaigns using various channels including paid, direct mail, email, gifting, and events.
• Build and maintain target account lists, CRM stages, routing logic, and clean segmentation.
• Create target lists for events and key moments, assisting with outreach and follow-ups that are thoughtful and timely.
• Engage directly with brand stakeholders through proactive outreach, strategic conversations, and partnership-building activities.
• Own day-to-day execution across tools like Influ2, Swan, Clay, HeyReach, Salesforce, Gong, etc.
• Leverage AI for writing, personalization, automation, and prototyping.
• Enable the team with messaging, talk tracks, follow-up flows, and ideas that help win.
• Own reporting and influence tracking, providing qualitative insights for improvement.
• Attend key events, meet buyers, and ensure impactful presence.
• Ship fast, gather feedback, and continuously improve.

Benefits

• 100% coverage of employee medical premiums; 90% coverage for dependent/family premiums.
• 100% coverage of employee dental + vision premiums.
• Comprehensive life and disability insurance.
• Flexible Time Off (FTO) policy, sick time, and paid holidays.
• Equity in options.
• Company sponsored 401K matching.
• Pre-tax Commuter and Healthcare benefits.
• Comprehensive paid leave for new parents and Dependent Care FSA.
• Individualized career development, rewards and recognition.
• Wellness and philanthropic programming and events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees