Senior Manager Solutions Marketing

Zebra TechnologiesLincolnshire, IL
93d$136,100 - $204,100Remote

About The Position

At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer's and partner's needs and solve their challenges. Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve. You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about - locally and globally. We've only begun reimaging the future - for our people, our customers, and the world. The primary purpose of the Senior Manager Solutions Marketing is to lead a cross-functional marketing team which develops a marketing strategy and then executes against that strategy to drive demand in alignment with regional vertical sales team's priorities and within the global marketing ecosystem. This role is responsible for leading Go-To-Market strategy and implementation for all key lines of business for the Retail and Hospitality consumer segments and enhance the company's approach to targeting, segmentation, tactics and channels optimization to ensure goal achievement.

Requirements

  • BA/BS degree in relatable field
  • 12+ years of experience in relevant business development or marketing role, candidates with 10+ years of experience in strategic marketing/event planning will be considered
  • 3+ years leadership experience including direct and indirect
  • Must be able to work hybrid (3 days in office/2 remote) from Lincolnshire, IL., or Holtsville, NY
  • 10% domestic travel

Nice To Haves

  • Strategic marketing planning - segmentation, sizing, spend
  • Clarity of thinking & vision - keen prioritization skills
  • Organizational Agility: Matrix, direct and indirect management
  • Influence / Negotiation / Partnership skills with sales
  • Leading change
  • Drives results and execution through a virtual team
  • Ability to technically understand how products fit in to create and deliver a solution
  • Excellent presentation & communication skills
  • Previous experience marketing to, working within or selling to the 'big core 4' vertical markets
  • Budget management - planning, forecasting, etc.
  • Understanding of the complex business go to market model

Responsibilities

  • Leads development of Regional GTM Strategy along with vertical sales leadership, including reputation, demand creation, sales / channel enablement and market intelligence tactics
  • Contributes to Global Solutions Marketing strategy to ensure regional view is correctly represented in upstream global marketing efforts
  • Leads event strategy along with vertical sales leadership including event identification, messaging/themes, demo selection, and promotion working alongside Event/PR/Social/Digital marketing teams.
  • Orchestrates across multiple marketing functions, sales, business intelligence, strategy and services to successfully execute against the annual regional vertical GTM strategy
  • Accountable for key content development, particularly high value CTA assets for thought leadership & lead generation and account-based marketing programs to expand and close pipeline
  • Manages a small direct team to ensure coverage of marketing support for key, strategic, named and territory accounts across multiple routes to market - direct, partner, distribution, etc.
  • Comprehensive regional GTM marketing plan - annual, quarterly
  • Solution pipeline, revenue - marketing influenced & driven
  • Successful seller adoption of enablement materials
  • Regional Customer Reference Pipeline

Benefits

  • Healthcare
  • Wellness programs
  • Inclusion networks
  • Continued learning and development offerings
  • Community service days
  • Traditional insurances
  • Parental leave
  • Employee assistance program
  • Paid time off offerings

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What This Job Offers

Job Type

Full-time

Career Level

Senior

Industry

Computer and Electronic Product Manufacturing

Education Level

Bachelor's degree

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