Vice President, Client Experience - Healthcare

Weber Shandwick•Los Angeles, CA

28d•$79,000 - $95,000•Hybrid

About The Position

At Weber Shandwick, we build brand stories worthy of coverage, conversation and engagement. We're a passionate and diverse team that protects and promotes some of Canada's (and the world's) most iconic and beloved brands … and has fun while doing it! If you're a dynamic leader with a passion for social media, here's an opportunity to play a pivotal role at a forward-thinking, award-winning and globally leading integrated public relations agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media's Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. POSITION PROFILE We are currently seeking aâ¯Senior Manager toâ¯join our Social Media team in Toronto. We are looking for a collaborative, self-starter with deep expertise in social platforms and influencer marketing, who has the proven ability to create compelling storytelling narratives and bring them to life through creative digital strategies. We are looking for a team player who has their finger on the pulse of online culture, as well as the latest technology, trends and opportunities in the social and digital world. With 5-7 years of experience, our ideal candidate is a thinker and doer, ready to jump in the deep end and support the team on everything from planning and managing complex social media and influencer campaigns, compiling and analyzing reports to actively participating in creative brainstorms. Candidates should have a foundational understanding of the intersection of paid, owned and earned social in brand and PR campaign orchestration.

Requirements

5-7 years related professional experience
Strong understanding of the social media, digital marketing and influencer landscape
Experience working across both consumer and corporate sectors, with the ability to adapt strategies for distinct audiences
Agency experience a plus
Strong analytical and strategic mindset
Strong written, verbal communication, presentation, collaboration and problem-solving skills
Experience with social analytics and monitoring tools such as Google Analytics, Adobe Analytics, Khoros, Sprout, etc.
Experience preferred with influencer management tools, such as Lefty, Upfluence, Traackr, Tagger or CreatorIQ
Experience preferred with social listening tools, such as Talkwalker, Brandwatch, Meltwater, Hootsuite, or other widely adopted services
Experience preferred in setting up paid campaigns on major platforms (Meta, LinkedIn and TikTok)
Experience with all major social platform analytics (organic and paid)
A BA or BS, or equivalent degree in communications, digital marketing, or a related discipline preferred
This is a hybrid role tied to our Toronto office.

Responsibilities

Understanding and applying best-in-class social (organic and paid) practices and platform capabilities
Working with the larger Integrated Media team and client leads to support and lead the development of social media and influencer strategies and proposals
Managing always-on social accounts, including creating and managing social media content calendars and execution
Conducting landscape and social listening research to identify content, creative and strategic opportunities
Overseeing social content development including working with the in-house content team
Leading day-to-day social media client relationships, including presenting recommendations and building trusted partnerships
Mentoring and overseeing junior team members, providing guidance, feedback and development opportunities
Developing and leading end-to-end social-first influencer campaigns
Creating and presenting reports to track campaign performance and provide insights that inform the next planning cycle
Utilizing social listening tools to conduct audits and develop reports and campaign monitors
Providing platform-specific counsel related to preventing, mitigating and managing issues and crisis-related scenarios
Assisting in digital education and training programs for the wider agency
Educating agency on best practices in the social media and digital space, proactively sharing knowledge and updates
Assisting with new business proposals

Benefits

Medical
Dental
Vision
RRSP (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Bring Your Own Device (BYOD) - $50 monthly cell phone reimbursement
MyDays - Flexible time off
Short-Term Disability
Paid Parental Leave Policy