Senior Manager, SEO

Turo•San Francisco, CA

1d•$168,000 - $210,000•Hybrid

About The Position

As Senior Manager, SEO you lead our organic growth strategy across technical SEO, content, and on-page optimization. You’ll own the SEO roadmap end-to-end—driving traffic, qualified users, and revenue through scalable programs, strong cross-functional partnerships, and best-in-class measurement. This is a leadership role: you’ll set strategy, prioritize investment, influence Product and Engineering roadmaps, and build/mentor a high-performing SEO team and agency partners.

Requirements

7+ years of SEO experience with proven leadership - ideally in a B2C marketplace or travel/ecommerce environment.
Bachelor’s degree in marketing or quantitative field required.
Ability to be rooted in customer experience rather than just SEO tactics.
Demonstrated success scaling SEO via geo + programmatic landing pages, without sacrificing quality.
People management and stakeholder management experience are a must.
Ability to work with agencies and help them priorities and drive results.
Strong technical SEO: crawl/indexation, architecture, CWV, JavaScript/rendering considerations, duplication management, and migrations.
Strong content SEO: intent mapping, editorial strategy, optimization, and operational workflows.
Expertise in core tools: Google Search Console, GA4, crawling tools (Screaming Frog/Sitebulb), and competitive research platforms (Ahrefs/Semrush).
International SEO experience (multi-country, multi-language, hreflang, localization).
Ability to influence Product/Engineering roadmaps and communicate ROI/tradeoffs clearly.

Responsibilities

Set SEO strategy
Define and execute the SEO strategy across technical SEO, content SEO, on-page optimization, internal linking, and authority building.
Own business and operations KPIs for organic growth and translate them into clear quarterly plans.
Identify the biggest growth opportunities across the funnel: discovery, comparison, conversion, and retention content.
Keep pace with the latest strategy for Turo’s visibility on LLM search through GEO.
Drive Technical SEO leadership
Guide Product and Engineering teams to improve crawlability, indexation, rendering, site architecture, page speed/Core Web Vitals, internationalization (hreflang), structured data, and log-file based insights.
Lead audits and create prioritized technical backlogs with clear business cases.
Ensure scalable SEO foundations for new features and site changes (templates, faceted navigation, pagination, canonicalization, parameter handling).
Develop Content & on-page SEO at scale
Build a scalable content program: keyword strategy, content briefs, editorial standards, refreshes, and pruning.
Drive template and programmatic SEO opportunities where appropriate (category pages, location pages, collections, FAQs).
Partner with Brand/Content/PR to ensure content aligns with brand voice while meeting SEO requirements.
Authority, trust & reputation
Develop and oversee a sustainable approach to authority growth (digital PR, partnerships, link reclamation, brand demand).
Manage risk and ensure adherence to search engine guidelines (avoid manipulative tactics).
Measurement & experimentation
Work with the Data Analytics team to Improve existing reporting by enriching internal data with various SEO tools and data sources.
Partner with Data Analytics to improve conversion and user experience
Establish an experimentation culture for titles/meta, internal linking, templates, schema, and content formats.
Be able to understand and articulate causal impact of SEO initiatives.
Leadership & stakeholder management
Build the SEO team; lead and mentor SEO specialists; and manage agency/vendor relationships.
Manage stakeholders globally and devise resource allocation to adequately support all markets.
Develop regular cadence for performance reporting results to stakeholders.
Create documentation, SEO playbooks, and governance for teams launching new pages/features.

Benefits

Competitive salary, equity, benefits, and perks for all full-time employees
Employer-paid medical, dental, and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays, volunteer time off, and parental leave
For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities