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The Senior Manager, SEO & Content Marketing is an experienced strategist with demonstrated expertise across organic and technical SEO, content development, and implementation. This role will oversee the planning and execution of Organic SEO & prospect content marketing strategies across NRG Retail Energy Consumer Brands to increase organic visibility, support AI developments, develop strategic roadmaps to grow organic SEO and prospect content marketing, execute strategies, drive traffic, conversions, and return on investment. The ideal candidate will have a strong analytical and creative mindset, an in-depth and proven understanding of organic SEO and content marketing, performance metrics, and the ability to turn insights into action. This leader will also collaborate cross-functionally to align SEO strategy with broader marketing and business objectives. This role will require leading execution of strategy in partnership with an SEO Manager as a direct report.