Senior Manager, Segment Marketing Strategy

Elsevier • Cambridge, MA

9d

About The Position

About the Business A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world. About the Role We are seeking a Senior Manager, Segment Marketing Strategy to lead the development of audience segmentation and marketing strategy across the Academic Leaders and Funders portfolio. This role owns the strategic foundation that guides marketing planning, defining which institutions and audiences matter most, how they are prioritized, and how marketing investment is focused to drive growth, retention, and relevance. Working in close partnership with central GTM, regional marketing, and campaign teams, this role ensures that Elsevier’s marketing strategy is insight-led, audience-first, and consistently applied.

Requirements

• 7–10+ years in strategic marketing, customer segmentation, or go-to-market planning
• Experience working in complex B2B environments such as publishing, SaaS, or education
• Proven ability to lead the development of strategic frameworks and translate insights into action
• Highly analytical, with strong skills in market and customer analysis
• Strong planning and communication skills; able to influence and align across functions
• Comfortable navigating ambiguity and making decisions based on incomplete information
• Demonstrated ability to connect business goals to customer needs through marketing

Nice To Haves

• Familiarity with research institutions, academic stakeholders, or funding/government environments
• Experience with persona development, campaign targeting, or key account analysis
• Knowledge of field marketing and global-regional planning dynamics

Responsibilities

• Develop and maintain Elsevier’s audience segmentation model, including tiering, targeting criteria, and audience prioritization
• Define and evolve audience-specific go-to-market strategies across academic, government, and funder segments
• Partner with the broader marketing organization (e.g. field and shared services) to embed audience strategy into campaign execution
• Translate audience insights into strategic focus areas that inform campaign planning and resource allocation
• Embed segmentation and prioritization models into annual planning and campaign development
• Provide strategic input into briefs, messaging, and positioning decisions
• Support regional localization and field marketing alignment
• Monitor campaign performance by segment and recommend targeting refinements
• Collaborate with marketing operations and analytics to develop dashboards and KPIs linked to audience performance
• Report on segment-level progress against pipeline and engagement goals
• Contribute to team-wide GTM and persona frameworks
• Enable broader marketing teams to adopt and apply segmentation in their daily work
• Promote a customer-first, audience-led approach to planning across teams

Benefits

• We promote a healthy work/life balance across the organisation.
• We offer an appealing working prospect for our people.
• With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees