Senior Manager, Search Innovation

Begin

1d•$110,000 - $125,000•Remote

About The Position

As Senior Manager, Search Innovation, you will lead Begin’s organic search and discovery strategy across traditional search and emerging AI-driven surfaces. You will build and scale a durable, content-led growth engine that drives high-intent parent acquisition and supports the launch and growth of our new parent product. You are both strategic and hands on. You understand how to identify meaningful search opportunity, translate it into scalable content systems, and connect organic discovery directly to business outcomes. You balance strong technical SEO foundations with bold experimentation across AI-powered discovery, answer engines, and evolving search behaviors. You thrive in fast-moving environments where the search landscape is shifting rapidly. You are deeply curious about how families find information, products, and support in an AI-shaped world. You care about building defensible organic growth systems that drive adoption, engagement, and long-term value — not just traffic. We will consider both permanent and temp-to-perm roles, with a 3 month upfront contract and high potential to convert to full time employee.

Requirements

6 to 9 years of hands on SEO experience with a track record of driving organic growth
Demonstrated success across both content strategy and technical SEO initiatives
Deep expertise in core SEO tools including Google Search Console, AHRefs, Semrush, and similar platforms
Experience experimenting with AI powered search workflows, answer engine optimization, and emerging discovery surfaces
Strong content strategy skills including keyword modeling, opportunity sizing, topic clustering, and authority building
Solid technical SEO foundation with understanding of site architecture, UX, and search indexing best practices
Strong analytical skills with the ability to connect search performance to engagement and conversion metrics
Exceptional written and verbal communication skills
Experience working cross functionally with product, design, engineering, and marketing teams

Nice To Haves

Have built and scaled organic search programs that drive meaningful business impact
Are equally strong in content led growth and technical SEO foundations
Have hands on experience turning search opportunity into measurable adoption and conversion
Think beyond traditional SEO and understand how AI and emerging discovery platforms are reshaping how people find information
Are comfortable influencing product, engineering, and content roadmaps rather than optimizing after launch
Have built scalable content systems, not just individual articles
Use data fluently and can translate performance insights into decisive action
Thrive in ambiguous, fast moving environments with high ownership
Are excited to help parents discover trusted answers and products in high intent moments
You believe search is no longer just about rankings, but about discovery, trust, and intent.
You think AI will fundamentally reshape how families find answers and products.
You are energized by building durable, defensible organic growth engines rather than chasing short term traffic spikes.
You balance strategic thinking with hands on execution.
You are deeply curious about how parents search, learn, and make decisions.
You believe organic discovery should solve real user problems while driving measurable business outcomes.
You want to help build a trusted platform that families rely on during the most formative years of their children’s lives.