Senior Manager, Sales Product Management - Black Hat

Informa Festivals • New York, NY

10d • $115,000 - $130,000 • Onsite

About The Position

Are you ready to shape the future of cybersecurity events? As our Senior Manager, Product Management, you'll be at the heart of Black Hat and SecTor, orchestrating exceptional experiences for our sponsor community. This role will drive revenue growth through innovative product development and optimization, managing our complete event sales portfolio including floor plans, pricing strategies, custom sponsorships, and prospectus creation. The ideal candidate blends analytical thinking with creative problem-solving to maximize revenue while delivering exceptional value to clients.

Requirements

• 7+ years in the events industry with experience in large-scale event operations, production or sales
• Strong product, project, budget management and reporting skills
• Proven ability to manage relationships with suppliers, clients, and internal stakeholders
• Experience planning, developing, and executing strategic plans with accurate forecasting
• Deep understanding of the cybersecurity and event markets and customer needs
• Exceptional communication skills and ability to create compelling presentations
• Confidence leading meetings, engaging with clients, and handling challenging and complex conversations
• Collaborative spirit with an ability to drive projects from ideation through delivery

Responsibilities

• Create and manage the sales inventory, maintaining strong product knowledge and ensuring healthy margins
• Strong interpersonal skills to collaborate with internal teams and external partners as needed
• Ability to read, analyze and use data to measure and improve performance of the team and the business
• Deep understanding of the dynamics of the event industry, cybersecurity market and customers
• Develop and execute the strategic roadmap for event products, including exhibition spaces, sponsorship packages and digital offerings
• Research market trends and competitor offerings to identify new product opportunities and revenue streams
• Collaborate with cross-functional teams to proactively design innovative products that meet evolving customer needs and sales growth requirements
• Lead the development of comprehensive event prospectuses that effectively communicate value propositions
• Create and manage optimal event floorplans that maximize space utilization and revenue potential
• Analyze historical data to identify high-value areas and implement strategic booth placement
• Work with venue management and operations teams to ensure floor plans meet safety regulations and logistical requirements
• Implement digital floor plan solutions that enhance the exhibitor experience and streamline sales processes
• Own sales product pricing, providing clear reporting on cost margins for all inventory elements
• Develop data-driven pricing models for all events and sponsorship programs based on market analysis, historical performance, and competitive positioning
• Create tiered pricing structures that maximize revenue while providing clear value at each level
• Analyze pricing performance and make strategic adjustments to optimize revenue
• Design sponsorship packages that can be customized to meet specific client objectives and deliver measureable ROI for sponsors
• Establish processes for efficiently scaling custom solutions without operational strain
• Drive the rebook sales process for all cybersecurity events
• Build strong relationships with the sales team, offering guidance and resources for their success
• Drive the go-to-market strategy by conducting and maintaining a competitive and segmentation analysis of the market
• Develop comprehensive sales tools and target account lists for current and new products, different buyer personas etc.
• Provide expert product knowledge during key client meetings and analyze performance data
• Analyze sales performance data to identify opportunities for process improvement
• Conduct post-event analysis to identify successful products and areas for improvement
• Generate insights from customer feedback to inform future product development

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees