Senior Manager, Retail Communications

Guitar Center Stores • Westlake Village, CA

105d • $116,200 - $150,000

About The Position

The Senior Manager of Retail Communications will define how Guitar Center connects, informs, and inspires our field teams. You'll set the vision and strategy for communications that empowers 300+ stores to deliver amazing customer experiences, translating enterprise priorities into clear, actionable messages that drive engagement and execution. Through close partnership with cross-functional teams including Retail Operations, Marketing, HR, Merchandising, and Executive Leadership, this leader will design and deliver communication strategies that enhance alignment, engagement, and the overall in-store experience.

Requirements

• 4+ years of experience in field or internal communications within multi-unit retail or a complex, fast-paced organization.
• A proven track record of developing and leading impactful communication strategies.
• Exceptional writing and storytelling skills with the ability to simplify complex ideas.
• Strong business acumen and understanding of frontline retail operations.
• Experience leading cross-functional projects, teams, and budgets.

Nice To Haves

• Bachelor's or Master's degree in Communications, Journalism, or Business.
• Experience with Microsoft 365, Point, Poppulo, Staffbase, or similar tools.
• Familiarity with Retail Zipline or other field communication platforms.
• Passion for creating structure from complexity and building scalable communication systems.

Responsibilities

• Own the vision for how Guitar Center communicates with our store teams by building a best-in-class communication strategy that drives clarity, consistency, and connection.
• Partner with Retail Leadership to establish the tone and cadence for how our brand communicates with the field.
• Champion a culture of open, two-way communication that keeps store teams informed, empowered, and inspired.
• Build and maintain communication governance, editorial calendars, and standards that raise the bar on quality and impact.
• Turn big ideas into action by translating business strategies, product launches, and operational updates into clear, compelling messages that motivate store teams.
• Create communication tools that make execution seamless, including playbooks, toolkits, FAQs, and SOPs that support every associate's success.
• Ensure every message promotes readiness, confidence, and excellence on the sales floor.
• Lead the communication approach for major enterprise changes such as technology implementations and organizational transformations.
• Serve as a trusted voice during times of change or crisis by partnering with HR, Legal, and leadership to communicate with empathy, clarity, and consistency.
• Build listening channels that keep you connected to field insights and feedback.
• Measure key metrics such as readership, engagement, and execution rates, and use the results to continuously refine communication effectiveness.

Benefits

• Medical, Dental, Vision insurance
• 401K with company match
• Mental health support
• Paid sick/holiday/vacation time
• Employee discount program
• Tuition reimbursement options
• Unique opportunity of gig leave for employees who are musicians

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
• Education Level: Bachelor's degree