Senior Manager, Public Relations & Partnerships

Scenic Tours Europe Ag • FL

112d

About The Position

The Senior Manager, Public Relations & Partnerships will lead all public relations and strategic partnership initiatives for Scenic Group across the US and Latin America. This role will drive earned media exposure, manage agency and media relationships, shape brand storytelling, and develop partnerships that enhance brand visibility and generate business value. This highly collaborative role will work closely with the broader marketing, sales, and product teams and serve as a senior brand ambassador both internally and externally.

Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, or related field; advanced degree a plus.
• 7–10+ years of progressive experience in public relations, partnerships, or communications—preferably in luxury travel, hospitality, or lifestyle industries.
• Deep understanding of media landscapes and influencer ecosystems in both US and LATAM markets.
• Proven track record of delivering high-visibility earned media and impactful partnerships.
• Strong writing, editing, and storytelling skills; bilingual English/Spanish or English/Portuguese a plus.
• Experience managing cross-functional projects.
• Highly organized, self-motivated, and comfortable in a fast-paced, entrepreneurial environment.
• Willingness to travel occasionally for media events, partnership activations, and onboard opportunities.

Responsibilities

• Develop and execute a comprehensive PR strategy aligned with the marketing and brand goals for Scenic Luxury Cruises & Tours and Emerald Cruises in US & LATAM markets.
• Lead media outreach, story development, press events, and proactive media relations to secure consistent, high-quality earned media.
• Oversee budgets, reporting, and performance metrics.
• Craft compelling press releases, executive messaging, talking points, and media kits.
• Build and maintain strong relationships with top-tier travel, lifestyle, and luxury media across both regions.
• Serve as a key media contact when appropriate.
• Support crisis communication and issues management in collaboration with global communications teams.
• Identify, negotiate, and activate high-impact brand partnerships across hospitality, luxury, travel, and adjacent industries.
• Manage strategic partnerships and the execution of our specialty sailings (excluding President’s cruise).
• Collaborate cross-functionally to execute co-branded initiatives, events, influencer programs, and promotional tie-ins that increase brand awareness and lead generation.
• Monitor and report on partnership ROI and success metrics; adjust strategies as needed to drive business results.

Benefits

• Generous vacation and paid time off policy
• Medical/dental/vision insurance
• Commuter benefits
• 401k (match)
• Dental insurance
• Healthcare spending or reimbursement accounts such as HSAs or FSAs
• Retirement benefits or accounts
• Commuting/travel assistance
• Employee discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree