Senior Manager - Programmatic

Edward Jones • Tempe, AZ

85d

About The Position

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500 company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we're proud to be privately-owned, placing the focus on our clients rather than shareholder returns. Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging. People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career. The Senior Manager - Programmatic is responsible for leading the activation, management, and measurement of Brand and Performance Programmatic media channels that drive acquisition, expansion, and retention of millions of prospects and clients across the US. The Programmatic Trader supports personalized, omnichannel plans and uses data from various sources to optimize performance, maximizing in-market results and driving firm revenue. Through management of full funnel, omnichannel campaigns, they'll oversee an annual media budget of $15M-$20M.

Requirements

• Experience managing programmatic media budgets over $15M in DSP or Agency Ad Operations.
• Digital native with a bias towards data-driven action.
• 10-12 years experience in marketing, with at least 4 years in a performance marketing/programmatic media or digital optimization role.
• Deep knowledge of current programmatic media buying, industry terms, players, history and technology.
• Demonstrated experience using relevant tools (TradeDesk, DV360) and web analytics tools (e.g. Google Analytics and GTM).
• Previous experience supporting search in a multi-location business model (retail, franchise, etc.).
• Previous experience utilizing MMM or MTA models to measure offline conversions.
• Proven ability to think creatively about complex analytic problems.
• Knowledge of online ad delivery, with specific experience in the targeting and optimization of programmatic display campaigns.
• Creative self-starter, with the proven ability to handle multiple high profile projects while consistently meeting objectives in a dynamic environment.
• Major or minor in quantitative discipline (Mathematics, economics, statistics) preferred, not required.
• Bachelor's degree with a concentration in marketing preferred or related/equivalent work experience.

Responsibilities

• Be an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components.
• Responsible for the development and execution of successful programmatic strategies that span across national, local and branch level campaigns.
• Provide input and guidance around campaign design and innovation.
• Oversee the targeting and media strategy of Edward Jones accounts ensuring the delivery of all campaigns in full and on time, while meeting or exceeding performance benchmarks and internal financial goals.
• Collaborate with Paid media, Journey Orchestration, Content and Agencies to deliver the ideal performance solution for Edward Jones.
• Collaborate with Product and Data Modeling teams to develop solutions that will enhance our operational efficiency and improve media performance.
• Communicate specific inventory needs to the agency to develop publisher partnerships and increase unique reach.
• Collaborate during media planning to ensure a strategy is in place to develop the ideal programmatic performance to compliment the overall media mix.
• Manage media agencies, technology partners and performance marketing team members.
• Test and Learn new programmatic strategies, while minimizing impact on performance.
• Partner with other marketing channel, content and experience teams to deliver on marketing objectives.

Benefits

• Medical and prescription drug coverage.
• Dental and vision insurance.
• Voluntary benefits (such as accident, hospital indemnity, and critical illness).
• Short- and long-term disability coverage.
• Basic life and basic AD&D coverage provided at no cost to associates.
• 401k retirement plan.
• Tax-advantaged accounts: health savings account, and flexible spending account.
• Ten paid holidays.
• 15 days of vacation for new associates beginning on January 1 of each year.
• Sick time, personal days, and a paid day for volunteerism.
• Eligibility for bonuses and profit sharing.
• Employee Assistance Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Education Level: Bachelor's degree