Walmart-posted 13 days ago
$108,000 - $234,000/Yr
Full-time • Mid Level
San Bruno, CA
5,001-10,000 employees

As a part of Walmart Connect, you’ll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart’s massive omni-channel data.We are seeking an experienced Senior Product Marketing Manager who will be responsible for enabling omni-product strategy for the entire PMM team. You and your team will focus on omni-product positioning and strategies and delivering cross-product solutions including playbooks, case studies, claims, training and communications.As a senior PMM with a cross product focus, you must operate autonomously to drive both strategy and tactical marketing initiatives, lead complex, business critical cross-functional programs independently and represent the voice of the customer and market to inform product positioning and go-to-market. Experience in the advertising tech industry is crucial, with broad knowledge of search, display, social and measurement a plus. The ideal candidate for this role is an excellent verbal and written communicator with a track record of working with cross-functional teams (marketing, communications, training, operations).

  • Develop deep omni-channel positioning and capabilities
  • Identify omni-product opportunities, building data-driven product marketing strategy, and developing a cohesive cross-product narrative and voice while working closely with product teams, sales and cross-functional teams
  • Establish and own PMM voice and marcomms to create consistency at scale and solutions-focused narratives
  • Roll out cross-product narrative, playbooks, case studies, claims, training, newsletters and webinars
  • Lead training and certification strategies, partnering closely with marketing and training teams
  • Develop playbook strategy to articulate how best to use products and solutions to achieve business objectives
  • Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
  • Option 2: 6 years' experience in Marketing, Business Administration, or related field.
  • You like digging into data and doing some analysis
  • You’re customer-centric in spirit and in execution
  • You’re a product storyteller
  • You’re comfortable influencing others and getting buy-in from leadership
  • You have a sense of humor
  • You have deep domain knowledge in AdTech
  • 10+ years of experience in product marketing, 5+ years of experience in Online Advertising Industry
  • A solid understanding of advertising technologies
  • Proven ability to form relationships and lead cross functional initiatives
  • Embrace working in a fast paced continually evolving environment
  • Exceptional communication skills in both writing and presentation
  • Analytical and data-driven
  • Structured and a strategic thinker
  • Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
  • Masters: Business Administration
  • At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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