Senior Manager, Product Marketing

Equinix

2d

About The Position

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work. Job Summary The Senior Manager, Product Marketing leads integrated marketing strategies for assigned products or product lines within a broader portfolio. This role is responsible for product positioning, go-to-market execution, sales enablement, competitive differentiation, and commercialization support. The Senior Manager partners closely with Product, Sales, Channel, and Marketing teams to translate product strategy into clear, compelling market messaging and drive adoption and business results.

Requirements

• Bachelor’s degree preferred
• 15+ years of relevant experience in product marketing, marketing, or related roles
• Proven experience leading and developing professional-level teams
• Strong analytical, communication, and stakeholder influence skills

Responsibilities

• Product Marketing & Go-to-Market Lead product positioning, messaging, and value proposition development
• Drive go-to-market execution in partnership with Product, Sales, Channel, and Marketing
• Support route-to-market strategies across direct, indirect, and digital channels
• Ensure development of high-impact product content, sales collateral, and enablement assets
• Portfolio, Roadmap & Commercialization Drive awareness and adoption for assigned products within the broader portfolio
• Contextualize product roadmaps within portfolio and market narratives
• Track product performance against forecasts and commercialization objectives
• Identify risks, gaps, and opportunities and recommend corrective actions
• Competitive & Market Insights Lead competitive intelligence and market research efforts
• Synthesize insights into actionable positioning and proof points
• Maintain deep understanding of customer needs and competitive dynamics
• Team Leadership Lead, coach, and develop a team of product marketing professionals
• Own performance management, talent development, and GPS processes for direct reports
• Model company culture and values
• Content Creation & Collaboration Collaborate with internal Creative Teams to develop engaging and impactful marketing content.
• Partner with external analysts and agencies to ensure alignment with market trends and industry standards.
• Oversee the creation of high-quality content that supports product positioning and go-to-market strategies.
• Partner with senior and peer stakeholders across Product, Sales, Marketing, and Channels Influence alignment through insights, data, and clear recommendations
• Communicate effectively across disciplines and levels
• Resource, Budget & Process Management Manage budgets and resources for assigned initiatives
• Partner with project managers to track resource allocation and utilization
• Implement and reinforce marketing processes, policies, and standards
• Drive continuous improvement across tools, workflows, and execution

Benefits

• Employee Assistance Program: An Employee Assistance program is available to all employees.
• US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
• - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future.
• - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior