Senior Manager, Product Marketing Job ID 2026-1206
About The Position
Job Description: Senior Manager, Product Marketing Purpose The Senior Manager, Product Marketing sits between strategy and execution, translating high-level product marketing direction into scalable programs, processes, and deliverables. This role leads a small team, owns the product marketing strategy and research function, and drives rigor and consistency across go-to-market, positioning, and enablement efforts. What We Build/Manage Core product positioning, narratives, and competitive differentiation (in partnership with the VP) Ongoing product marketing research and market intelligence program Standardized go-to-market playbooks, templates, and processes Key launch workstreams and enablement deliverables Team workflows, priorities, and quality of outputs
Requirements
- 6–8 years of experience in B2B product marketing or closely related roles
- 1–3 years of people management experience (or demonstrated leadership of peers/projects)
- Proven experience leading research-driven product marketing initiatives
- Strong analytical skills with experience synthesizing qualitative and quantitative insights
- Excellent written and verbal communication skills
- Demonstrated ability to manage complex, cross-functional initiatives
Responsibilities
- Translate product marketing strategy into repeatable frameworks, templates, and deliverables
- Refine and evolve positioning, messaging, and differentiation across the portfolio
- Ensure consistency of narratives across launches, sales materials, and enablement assets
- Own key components of launch planning, including: Packaging and bundling inputs Sales enablement frameworks Standardized launch checklists and timelines
- Develop and refine scalable templates for launches, collateral, and enablement materials
- Identify process gaps and recommend improvements to increase efficiency and impact
- Lead ongoing market intelligence efforts, including: Competitive tracking and battlecards Win/loss synthesis and trend analysis Customer and prospect interviews Market and segment insights to inform positioning and roadmap inputs
- Maintain a centralized repository of product marketing insights
- Partner with Product and Strategy teams to translate insights into actionable recommendations
- Manage and develop a small team of product marketers
- Set priorities, review deliverables, and ensure high-quality outputs
- Coach team members on positioning, storytelling, and stakeholder management
- Balance workload and clarify ownership across workstreams
- Serve as a primary product marketing partner to Sales Enablement and Revenue teams
- Collaborate closely with Product, Engineering, Operations, Finance, Legal, and Communications
- Represent Product Marketing in key cross-functional forums as needed
- Monitor product performance, adoption, and feedback post-launch
- Recommend optimizations to positioning, packaging, or enablement based on data and market feedback
Benefits
- health insurance options such as medical, dental, and vision coverage
- flexible spending accounts (FSA) for medical and dependent care
- short-term and long-term disability insurance
- life and AD&D insurance
- 401(k) retirement savings plan with a company match
- paid time off (PTO)
- paid holidays
- commuter benefits
- access to our Employee Assistance Program (EAP) and well-being coaching services
- voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
