The Senior Product Marketing Manager is responsible for driving go-to-market success, domain strategy, and customer-centric storytelling across our product portfolio. You will lead launch orchestration, build deep subject matter expertise within the product domains, and translate complex product capabilities into clear, differentiated narratives. This role is both strategic and hands-on, developing domain plans, creating sales enablement toolkits, sourcing customer evidence, and maintaining sharp market and competitive intelligence. You’ll design and execute adoption, expansion, and PLG strategies, own pricing and packaging initiatives, and monitor performance to drive the next-best action. This is a highly cross-functional role, collaborating closely with Product, Sales, CS, and Marketing to grow new logos, accelerate expansion, and strengthen tax.com’s position in the market. Duties and responsibilities, as they align to Ryan’s Key Results People: Create a positive team member experience. Become a SME within your tax domains. Build deep expertise and serve as the external and internal voice with webinars, videos, and thought leadership. Train and enable Sales/CS with clear narratives. Client: Own domain strategy & planning. Define narrative, ICPs, and segments for each owned domain. Build and execute plans that grow both new-logo and expansion pipelines. Drive sales enablement & customer evidence. Maintain toolkits that enable sales with positioning, messaging, decks, one-pagers, battlecards, etc. Cultivate flagship customers for feedback, case studies, references, and speaking appearances Value: Lead GTM & launch orchestration . Own the plan, scope, and resourcing; set the operating cadence, unblock teams, and deliver launches on time with measurable targets. Be the market & competitive authority . Maintain current, detailed intel on key competitors and market trends. Translate insights into positioning, objection handling, win/loss learnings, and roadmap inputs. Build adoption, expansion, and PLG strategies . Identify cross-domain and expansion opportunities within our portfolio. Design PLG and adoption experiments that increases product usage and account expansion. Partner on pricing & packaging to increases revenue and adoption . Know the product economics, identify opportunities, and run experiments to improve monetization. Measure, learn, and iterate . Build dashboards, run experiments, and report results. Turn insights into next-best actions across GTMs, campaigns, messaging, and product triggers.