Senior Manager, Product Marketing - Walmart Data Ventures

Walmart•Bentonville, AR

12d•$90,000 - $216,000

About The Position

Are you an experienced Product Marketing professional with experience with digital and in-store field operations? Join Walmart Data Ventures as a Product Marketing Lead and lead the market success of our tech solutions. You’ll use your deep PMM expertise to develop go-to-market strategies, define product positioning, and create compelling marketing campaigns. This important role, reporting to the Director of Product Marketing, can sit within our home office in Bentonville, AR or Hoboken, NJ. Be part of a team that's shaping the future of digital health and wellness at Walmart! About Walmart Data Ventures Walmart Data Ventures is transforming retail by turning Walmart's unmatched first-party data into actionable insights. Serving 255 million customers across 10,500+ stores and eCommerce sites in 19 countries, we empower merchants and brands to make smarter, faster decisions through our Scintilla insights platform—now available in the U.S., Mexico, and Canada. Scintilla, meaning “spark,” captures our mission: to ignite impactful ideas from even the smallest data points. We help businesses improve every step of the customer and product journey, driving real results. Join us and be part of a team that's redefining the future of retail through data-driven innovation.

Requirements

Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Product Marketing, Consulting, or related field.
Option 2: 5 years' experience in Product Marketing, Consulting, or related field
Master's degree (Business, Communications, Marketing, or similar)
5+ years of experience in Product Marketing with go-to-market strategy
2 years' of Product Marketing Experience with an understanding of field operations OR a background in the digital and physical store execution and distribution space
Great interviewer, and empathetic collaborator, coupled with the ability to simplify complex statements, ensuring clear messaging across the organization
A solid Product Marketing background: Experience in product marketing, specifically within tech, B2B, and health and wellness industries, complemented by experience in launching multiple products.
Flexible and adaptive mindset: A quick learner with experience working in fast-paced environments (e.g., consulting, startups) who is and open to growing with a new organization

Nice To Haves

Masters: Business Administration

Responsibilities

Lead a near-term launch in a new space for our organization, including competitive landscape analysis, persona identification, core GTM materials and more
Identify opportunities to grow product adoption and improve product understanding by conceptualizing, drafting, and overseeing execution of content marketing assets, such as case studies, blog posts, pitch materials, and other assets
Improve and accelerate our marketing and products by identifying unique selling points (USPs) and use cases through a diverse range of inputs
Develop product positioning and messaging that articulates value proposition in multiple marketing and sales assets, including pitch decks, use cases, and other assets
Identifying market growth opportunities; build data-driven product marketing strategies and develop business cases working with product teams and sales
Managing execution of several new product launches at various life cycles, including alphas, betas, and general availability and growth stages

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
Bentonville, Arkansas US-09401: The annual salary range for this position is $90,000.00 - $180,000.00
Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include : - Stock