Senior Manager, Product Marketing

HelloFresh • New York, NY

293d • $130,200 - $165,000

About The Position

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. The Senior Manager of Product Marketing will be responsible for developing and executing the product marketing strategy at Factor. This includes leading go-to-market strategies for new product launches, identifying customer segments, refining value propositions, and optimizing product positioning. Working cross-functionally with the Product Strategy, Tech, Brand Creative, Pricing and Performance Marketing teams, this role will ensure alignment across the customer lifecycle, from acquisition to retention.

Requirements

• 6+ years of experience in product marketing, with a focus on D2C/eCommerce/subscription models.
• A deep understanding of customer behavior, market trends, and competitive landscapes to create successful go-to-market strategies and drive conversions.
• Proven experience working with online and offline marketing channels, including but not limited to Paid Social, SEM, and Direct Mail.
• A solid understanding of both qualitative and quantitative research methods to shape effective marketing strategies, Tech and CRO roadmaps, and Product Strategy.
• Experience collaborating with and influencing cross-functional teams across different offices, including Tech, Product Strategy, and Performance Marketing.
• Excellent communication and presentation skills.
• BA/BS degree or equivalent experience.

Responsibilities

• Own and execute the product marketing strategy for new product launches, focusing on customer segmentation, positioning, messaging, and campaign briefing.
• Map out the user journey, gather insights, and identify customer needs to influence Product and Performance Marketing roadmaps.
• Partner with cross-functional teams, including Product, CRM, Tech, Brand Creative, Analytics, UX Research, and Performance Marketing, to improve the user experience and drive conversions, engagement, and retention.
• Be the Voice of the Customer for Factor, sharing insights and best practices to optimize conversion rates and long-term retention.
• Collaborate with Tech and CRO teams to optimize the sign-up funnel and landing pages through A/B testing and direct marketing strategies.
• Work with Product Strategy to refine customer segments and drive product development aligned with customer needs and wellness goals.
• Ensure alignment across messaging and execution for acquisition and retention efforts, collaborating with teams such as Product, Tech, Pricing, and Performance Marketing.
• Provide actionable insights to optimize ad campaigns, landing pages, and CRM segmentation, reducing CAC and improving CVR.
• Monitor key metrics (CAC, CVR, CLV, Customer Value Added) and assess the effectiveness of product marketing campaigns, identifying areas for improvement.
• Contribute to a consistent, customer-centric approach across all product marketing activities.

Benefits

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role.
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks.
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment.
• Tuition reimbursement for continuing education (upon 2 years of service).
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_).
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+.
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree