Senior Manager Product Marketing

Verizon Communications • Basking Ridge, NJ

214d • $105,000 - $201,000 • Remote

About The Position

At Verizon, we power and empower how people live, work, and play by connecting them to what brings them joy. In this role, you will develop the marketing strategy, design, and execution plan to amplify Verizon Business Group's Wireless Business Internet Solutions and technology platform for various channels including Global Enterprise, Public Sector, Business Markets, and Indirect channels. You will leverage market data and insights, customer analytics, and persona types to create effective launch strategies for new and existing products. Additionally, you will serve as the product and portfolio CMO, collaborating with product management to develop business cases, KPIs, and OKRs. Your responsibilities will also include developing product value propositions, customer benefits, market differentiation, and activation strategies in partnership with product, segment marketing, sales, and solutions architects.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience in marketing or related fields.
• Experience in value proposition creation.
• Market research analysis experience.
• Experience in product placement strategy.
• Sales enablement creation and execution.

Nice To Haves

• Master's degree.
• Experience in strategic consulting with a business development and marketing focus.
• Strong project management and analytical skills.
• Familiarity with Broadband Services.

Responsibilities

• Develop marketing strategy and execution plan for Wireless Business Internet Solutions.
• Leverage market data and customer analytics to create launch strategies.
• Serve as product and portfolio CMO, collaborating with product management.
• Develop product/portfolio business cases, KPIs, and OKRs.
• Create product value propositions and customer benefits.
• Work with sales and marketing teams to develop activation strategies.

Benefits

• Medical, dental, and vision insurance.
• Short and long term disability insurance.
• Basic and supplemental life insurance.
• Identity theft protection.
• Pet insurance and group home & auto insurance.
• Matched 401(k) savings plan.
• Stock incentive programs.
• Up to 8 company paid holidays per year.
• Up to 6 personal days per year.
• Parental leave and adoption assistance.
• Tuition assistance.
• 15 days of vacation per year, increasing with service.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Telecommunications
• Education Level: Bachelor's degree