Senior Manager, Product Marketing - Walmart Data Ventures

Walmart • Bentonville, AR

123d • $90,000 - $216,000

About The Position

Are you an experienced Product Marketing professional with experience with digital and in-store field operations? Join Walmart Data Ventures as a Product Marketing Lead and lead the market success of our tech solutions. You'll use your deep PMM expertise to develop go-to-market strategies, define product positioning, and create compelling marketing campaigns. This important role, reporting to the Director of Product Marketing, can sit within our home office in Bentonville, AR or Hoboken, NJ. Be part of a team that's shaping the future of digital health and wellness at Walmart! Walmart Data Ventures is transforming retail by turning Walmart's unmatched first-party data into actionable insights. Serving 255 million customers across 10,500+ stores and eCommerce sites in 19 countries, we empower merchants and brands to make smarter, faster decisions through our Scintilla insights platform—now available in the U.S., Mexico, and Canada. Scintilla, meaning “spark,” captures our mission: to ignite impactful ideas from even the smallest data points. We help businesses improve every step of the customer and product journey, driving real results. Join us and be part of a team that's redefining the future of retail through data-driven innovation.

Requirements

• Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Product Marketing, Consulting, or related field.
• Option 2: 5 years' experience in Product Marketing, Consulting, or related field.
• Master's degree (Business, Communications, Marketing, or similar).
• 5+ years of experience in Product Marketing with go-to-market strategy.
• 2 years' of Product Marketing Experience with an understanding of field operations OR a background in the digital and physical store execution and distribution space.
• Great interviewer, and empathetic collaborator, coupled with the ability to simplify complex statements, ensuring clear messaging across the organization.
• A solid Product Marketing background: Experience in product marketing, specifically within tech, B2B, and health and wellness industries, complemented by experience in launching multiple products.
• Flexible and adaptive mindset: A quick learner with experience working in fast-paced environments (e.g., consulting, startups) who is open to growing with a new organization.

Nice To Haves

• Master's degree in Business Administration.

Responsibilities

• Lead a near-term launch in a new space for our organization, including competitive landscape analysis, persona identification, core GTM materials and more.
• Identify opportunities to grow product adoption and improve product understanding by conceptualizing, drafting, and overseeing execution of content marketing assets, such as case studies, blog posts, pitch materials, and other assets.
• Improve and accelerate our marketing and products by identifying unique selling points (USPs) and use cases through a diverse range of inputs.
• Develop product positioning and messaging that articulates value proposition in multiple marketing and sales assets, including pitch decks, use cases, and other assets.
• Identifying market growth opportunities; build data-driven product marketing strategies and develop business cases working with product teams and sales.
• Managing execution of several new product launches at various life cycles, including alphas, betas, and general availability and growth stages.

Benefits

• Competitive pay as well as performance-based bonus awards.
• Health benefits including medical, vision and dental coverage.
• Financial benefits including 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U education benefit program for full-time and part-time associates.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: General Merchandise Retailers
• Education Level: Bachelor's degree