Senior Manager - Product Marketing, RiverSource
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About The Position
Join our award-winning marketing team! Help define and execute the marketing strategy for RiverSource insurance and annuities, developing 'go to market' strategies, including product positioning, key messages, naming, lexicon and communications plans. Build marketing collateral, including sales literature, digital tools and campaigns. Write communications to engage financial advisors, clients and employees. Work with the team to do audience analysis and develop targeted marketing and communications that help financial advisors match RiverSource product solutions to client needs. Lead the development and implementation of both short- and long-term marketing projects and evaluate strategies and processes for effectiveness.
