Senior Manager Product Marketing, Laundry (Englewood Cliffs, NJ)

Samsung Electronics•Englewood Cliffs, NJ

About The Position

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. Role and Responsibilities The Senior Manager, Product Marketing, Laundry plans and manages all facets of marketing for the Laundry category, including go-to-market strategy, pricing, promotional campaigns, and collateral development. Ensures that key metrics (e.g., revenue, margin, profit, market share) are monitored and met. Collaborates with cross-functional teams to ensure accurate forecasting and inventory alignment. Equips sales teams with the understanding and content needed to position Samsung products with customers against the competition. Develops and maintains solid relationships with customers to ensure successful sell-to and sell-through motions. As a part of inventory balancing, identifies when to implement promotional activity and to determine the scope of promotions. Works with HQ to recommend refinements to current and future products by formulating, sharing, and defending data-driven insights regarding local market and customer/consumer preferences and behaviors. When requested, forms and leads teams, and manages product marketing direct reports. Reports findings and planned actions on a consistent basis to upper management. Role & Responsibilities Defines and drives the execution of the marketing plan for Samsung’s laundry segment to meet the P&L goals and KPIs Product Planning: Drives product launch planning and implementation for a strategic product line-up, including supply chain alignment, promotional bundling, assortment planning, and merchandising P&L Ownership: Leverages the financial target planning (TP) process to set and monitor monthly customer sales targets, allocate promotional spending and drive profitable growth Sales Forecast Optimization: Closely monitors and analyzes category market performance, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges Inventory Management: Collaborates with product supply to effectively manage inventory to optimize sales, while minimizing on-hand quantities Collaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailers and buying groups Orchestrates cross-functional collaboration essential for developing and executing successful go-to market, advertising and pricing strategies Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement) Actively works with HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategies Collaborates with demand generation group to create of Above-the-Line (ATL), Below-the- Line (BTL), and advertising materials, online assets, collateral, and training Works closely with HQ to communicate local customer/consumer behaviors and preferences for a category to influence current and new product features Transitions from a support to a decision-making and people-management role as a surrogate Director when necessary Manages and develops product marketing talent to ensure high caliber product marketing teams Works with senior leadership and maintains a consistent relationship with Business Managers Collaborates with Samsung’s PR and event leads to support product promotion events (e.g., trade shows, media events)

Requirements

Bachelor’s degree (B.A. or B.S.)
10 or more years of experience in brand and/or product management, with some experience managing the P&L
Considers the consumer/shopper first when designing product and go-to-market strategies, by consistently applying consumer learnings when making decisions.
Confident communicator with the ability to influence both internal and external stakeholders to “buy into” category priorities, including executives.
Strong analytical capability, with the ability to estimate promotional sales lifts, sales forecasts, and sales opportunities for new product launches.
Experience managing retail market across multiple channels
Strong team and x-functional collaborator, who can identify and adjust when to be either the leader or a partner in any given project situation.
Experience in creating, and comfortable with presenting, compelling presentations to Samsung and customer executives
Advanced experience with Microsoft Excel and PowerPoint

Nice To Haves

MBA Preferred

Responsibilities

Defines and drives the execution of the marketing plan for Samsung’s laundry segment to meet the P&L goals and KPIs
Drives product launch planning and implementation for a strategic product line-up, including supply chain alignment, promotional bundling, assortment planning, and merchandising
Leverages the financial target planning (TP) process to set and monitor monthly customer sales targets, allocate promotional spending and drive profitable growth
Closely monitors and analyzes category market performance, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges
Collaborates with product supply to effectively manage inventory to optimize sales, while minimizing on-hand quantities
Collaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailers and buying groups
Orchestrates cross-functional collaboration essential for developing and executing successful go-to market, advertising and pricing strategies
Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement)
Actively works with HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategies
Collaborates with demand generation group to create of Above-the-Line (ATL), Below-the- Line (BTL), and advertising materials, online assets, collateral, and training
Works closely with HQ to communicate local customer/consumer behaviors and preferences for a category to influence current and new product features
Transitions from a support to a decision-making and people-management role as a surrogate Director when necessary
Manages and develops product marketing talent to ensure high caliber product marketing teams
Works with senior leadership and maintains a consistent relationship with Business Managers
Collaborates with Samsung’s PR and event leads to support product promotion events (e.g., trade shows, media events)