Senior Manager, Product Market

Unclassified • Englewood, CO

416d

About The Position

The Senior Manager, Product Marketing is responsible for supporting the positioning, go-to-market planning, and marketing assets for CSG's products and solutions. This role acts as a liaison between the Product Management organization, Strategic Solution Units, and customers, crafting compelling value propositions and messaging that differentiate CSG's offerings. The position focuses on optimizing sales enablement collateral to enhance the sales organization's competitive edge and drive product demand and adoption.

Requirements

• Proven experience in product marketing or related field.
• Strong understanding of market positioning and value proposition development.
• Experience in conducting competitive analysis and user testing.
• Ability to craft compelling messaging for diverse audiences.
• Excellent collaboration and communication skills.

Nice To Haves

• Experience in the technology or software industry.
• Familiarity with sales enablement tools and strategies.
• Knowledge of buyer persona development.

Responsibilities

• Support the positioning and go-to-market planning for CSG's products and solutions.
• Craft unique and compelling value propositions and product messaging.
• Liaise between Product Management, Strategic Solution Units, and customers.
• Gather insights through competitive analysis, user testing, and customer feedback.
• Develop buyer personas to connect with target audiences.
• Collaborate on the development of product/solution sales plays and materials to drive demand.
• Partner with Communications and Product Management to align messaging.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed