Senior Manager, Player Connections
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About The Position
As a Player Connections Manager/Senior Manager, you will be responsible for developing strategic media playbooks that outline how we use paid media to reach and engage our audiences. These strategies will be grounded in the behaviour of our audiences and the external dynamics of our highly competitive industry. You will work closely with 2K’s business units which are made up of Marketing, Commercial, Product, and GTM functions. On top of this you will be working with cross functional teams, including media (paid & owned), lifecycle marketing, marketing technology, and the global media agency. Your role will involve conducting player research, analyzing data, and providing insights to drive media strategies that align with both marketing and commercial objectives. You will also have oversight into the paid media plans, ensuring they meet the strategy and are executed with excellence.
