Senior Manager, Planning

The Farmer's DogNew York, NY
5d$155,000 - $160,000Onsite

About The Position

As the Senior Manager of Planning, you will lead the evolution of our forecasting function—owning the strategy, systems, and execution required to deliver accurate, scalable, and automated forecasts. You’ll transform demand planning from manual, spreadsheet-based processes into a data- and AI-driven capability using advanced analytics and modern data tools. You will synthesize key demand drivers (subscriber behavior, pricing, promotions, seasonality) into actionable insights that inform inventory, production, and financial decisions. Partnering closely with Growth, Finance, Operations, and Data Science (DSI), you’ll build integrated, system-driven planning processes aligned to business goals. We’re looking for a highly analytical, systems-oriented leader who can both build and operate—driving automation, improving forecasting accuracy, and unlocking new insights through data and AI. You’ll lead a high-impact team and play a key role in shaping the future of planning. This role reports to the Director of Planning & Analytics.

Requirements

  • 7+ years of experience in strategic planning, operations management, or related roles, with a focus on direct-to-consumer operations.
  • You have a strong analytical and technical skillset, with a track record of translating data into automated, system-driven decisions and measurable business impact; you are proficient in SQL and comfortable working in modern data environments (e.g., BigQuery, Sigma, Hex, Looker).
  • You have experience partnering with Data Science / Analytics teams to build data pipelines, productionize models, and replace manual (Excel/Google Sheets) workflows with scalable systems.
  • You have demonstrated experience applying advanced analytics and AI/ML approaches to improve forecasting, demand planning, and decision-making.
  • You have clear, confident and persuasive verbal & written communication skills when working with a diverse group of cross-stakeholders
  • You have proven ability to lead initiatives end-to-end—from problem definition and data exploration to building automated solutions and driving adoption.
  • You are a data-driven problem solver with a bias toward automation, proactively identifying inefficiencies and implementing scalable, tech-enabled solutions.
  • You are adaptable and resilient in a dynamic and rapidly evolving business environment.

Responsibilities

  • Lead and develop the Planning team (2 direct reports), setting priorities, elevating capabilities, and driving a high-performance, data-driven culture.
  • Own end-to-end demand forecasting, transitioning from manual (Excel/Google Sheets) processes to automated, system-driven forecasts powered by data pipelines and advanced analytics.
  • Partner closely with DSI to replace spreadsheet-based workflows (Excel/Google Sheets) with backend systems. Build and scale forecasting tools, models, and dashboards in BigQuery, Sigma, and Hex.
  • Design and continuously improve forecasting methodologies by incorporating advanced analytics, AI, and key business drivers (pricing, promos, subscriber behavior, seasonality).
  • Lead scenario planning and demand simulations (e.g., launches, pricing, merchandising), quantifying risk and guiding cross-functional decisions across Growth, Finance, and Operations.
  • Establish and operationalize core demand and inventory data models, with clear ownership of KPIs (forecast accuracy, attainment, WOH, inventory turns, service levels).
  • Collaborate with Finance on forecasting inputs, budget alignment, and variance analysis (COGS, mix, demand drivers) to improve predictability.
  • Act as a data and AI leader—identifying inefficiencies, mitigating risks through early signal detection, and delivering forward-looking insights to support S&OP/IBP.

Benefits

  • Dog-friendly office in SoHo
  • Market-competitive compensation and equity packages
  • Comprehensive Healthcare, Dental, and Vision
  • Company supported mental health benefits
  • 12 week paid parental leave
  • Competitive 401k plan with company match
  • Flexible PTO
  • Discounted fresh food for your pup
  • Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug
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